Gesel Heinz Malaysia - Automotive: 9/10 Satisfaction from Instant Lead Response
The Problem: The “Next Morning” Gap
As a busy distributor of premium German automotive lubricants, Gesel Heinz Malaysia deals with a high volume of inquiries on Facebook and WhatsApp. Before AI, they faced a common bottleneck: human limits.
If a customer messaged in the evening or late at night, they wouldn’t get a response until the staff checked their phones the following morning. In a fast-moving market, that “next morning” delay was a missed opportunity. Customers want answers right now, and if they don’t get them, they move on to the next supplier.
Our AI Solution
We integrated ABC Sales AI directly into their social channels to ensure no lead ever goes cold.
How it works:
Instant Interaction: The AI picks up Facebook and WhatsApp inquiries the second they land.
No More Off-Hours: It handles the “night shift,” answering questions while the human team sleeps.
Order Streamlining: It helps qualify leads and gather info, making it easier for the team to close orders.
The Result
By removing the manual delay, Gesel Heinz has turned their messaging apps into a 24/7 sales engine.
Immediate Response: Every single customer gets a reply “immediately,” regardless of the time.
Smoother Ordering: The AI bridges the gap between inquiry and order, helping the team secure more business.
9/10 Rating: The impact was so immediate that Jason Foo rated the long-term outlook a 9 out of 10.
“When we didn’t use ABC Sales AI, we would just reply to customers the next morning. But with AI Sales, we can reply immediately. This has helped us a lot in terms of ordering and getting new customers. I can give it a 9/10.” — Jason Foo, Gesel Heinz Malaysia Sdn Bhd
