General Terms of Service
Last updated: 9 July 2026
Agreement Basis: Binding upon payment, invoice, receipt, order confirmation, onboarding form, or system records maintained by the Company.
Business Use: The Client confirms that the service is procured strictly for business purposes.
1. Introduction
1.1 These General Terms of Service ("Terms") govern access to and use of the AI Sales System known as ABC Sales AI, including the Company's website located at https://www.abcsales.ai, the AI Sales System made available through the platform, and any related applications, integrations, software, artificial intelligence features, and services made available by ABC Salesbot Sdn Bhd ("Company", "ABC Salesbot", "we", "our", or "us") from time to time (collectively, the "Platform").
1.2 By accessing the Platform, registering an account, purchasing a subscription, using any service provided through the Platform, or otherwise engaging the Company, the user ("User" or "Client") acknowledges that it has read, understood, and agreed to be bound by these Terms.
1.3 These Terms shall be read together with the Company's Privacy Policy, Data Processing Agreement, Refund Policy, and any applicable Service Agreement, service schedule, quotation, purchase summary, or package-specific terms (collectively, the "Related Terms"). Together, these Terms and the Related Terms form the contractual framework governing the relationship between the User and the Company.
1.4 In the event of any inconsistency between these Terms and a signed or electronically accepted Service Agreement or package-specific agreement, the Service Agreement or package-specific agreement shall prevail to the extent of that inconsistency.
1.5 The Company may amend or update these Terms from time to time to reflect legal, operational, commercial, or technological developments. The version in force at the time of the relevant purchase or engagement shall apply, unless a later version is expressly accepted or otherwise becomes applicable in accordance with law.
2. Business-to-Business Nature of Services
2.1 The Platform and all services made available by the Company are provided strictly on a business-to-business basis.
2.2 By using the Platform or engaging the Company, the User represents and warrants that it is acquiring and using the services for business, trade, professional, or commercial purposes and not for personal, domestic, or household use.
2.3 To the fullest extent permitted by law, the User acknowledges that consumer protection laws applicable solely to consumer transactions shall not apply to the services provided through the Platform.
3. Definitions
In these Terms, unless the context otherwise requires:
- "Account" means the user account created to access the Platform;
- "AIS Service Hours" means the professional implementation, advisory, testing, review, optimisation, and support hours provided by the Company's AI Solution Expert ("AIS"), allocated under an applicable package or purchased additionally;
- "Client Data" means all data, content, prompts, instructions, documents, media, chat logs, credentials, and business information submitted by or on behalf of the User through or in connection with the Platform;
- "End User" means any person interacting with the AI System or automation deployed by the User through the Platform;
- "Integration" means a supported connection to a third-party platform, tool, system, or standard documented API;
- "Included Message Credits" means the outgoing message credits included under the applicable subscription or package;
- "Message Credits" means usage credits applied to outgoing messaging and other usage-based activity on the Platform, including artificial intelligence features such as AI Manager, as described in the applicable package terms or usage documentation;
- "Platform" has the meaning set out in Clause 1.1;
- "Related Terms" has the meaning set out in Clause 1.3;
- "Services" means the software, onboarding, implementation, advisory, support, automation, AI features, training, and related services made available by the Company;
- "Scale Plan" means a scoped workflow installation package that may include discovery, stakeholder workshop, workflow diagnosis, rules or SOP mapping, dashboard or control surface design, automation and integration setup, testing, training, handover, and included AIS Service Hours for one agreed primary workflow or business leak, unless expressly stated otherwise in the applicable package terms;
- "Subscription Term" means the duration of the applicable subscription or package;
- "User Requirement Documentation" means the implementation document, scope of work, or equivalent written document accepted by the User for package-based implementation services.
4. Account, Access, and Security
4.1 Where access to the Services requires an Account, the User shall ensure that all information provided for registration, billing, and administration purposes is true, accurate, complete, and kept up to date.
4.2 The User is responsible for maintaining the confidentiality of its login credentials and for all activities carried out through its Account, whether authorised by the User or not, except to the extent caused by the Company's own security failure.
4.3 The User shall notify the Company promptly upon becoming aware of any unauthorised access, suspected compromise, or misuse of the Account or the Platform.
4.4 The Company may suspend, restrict, or disable access to an Account where reasonably necessary for security, legal compliance, fraud prevention, risk management, investigation, non-payment, breach of these Terms, or protection of the Platform and other users.
5. Access Requirements and Devices
5.1 Access to the Platform may require compatible devices, internet connectivity, supported browsers, approved messaging channels, third-party accounts, or other technical prerequisites specified by the Company from time to time.
5.2 The User is responsible for obtaining and maintaining all equipment, connectivity, third-party accounts, credentials, and permissions required to access and use the Platform.
5.3 The Company does not warrant that all features or functions of the Platform will operate on every device, browser, operating environment, or third-party platform configuration.
6. Ownership, Intellectual Property, and Client Data
6.1 The Platform, the Services, the underlying software, system architecture, prompts, templates, configurations, know-how, proprietary methods, and all related intellectual property rights are and shall remain the exclusive property of the Company or its licensors. For the avoidance of doubt, system prompts and response templates created by the User within the Platform using the User's own business information remain the intellectual property of the User.
6.2 Subject to payment of the applicable fees and compliance with these Terms, the Company grants the User a limited, non-exclusive, non-transferable, non-sublicensable, revocable right to access and use the Platform during the applicable Subscription Term solely for the User's internal business purposes.
6.3 As between the parties, the User retains ownership of its Client Data. The User grants the Company a non-exclusive, worldwide, royalty-free right to host, use, process, reproduce, transmit, display, and otherwise handle Client Data solely to provide, support, secure, improve, and administer the Services, and as otherwise permitted under these Terms, the Privacy Policy, the Data Processing Agreement, and any applicable Service Agreement.
6.4 The Company does not sell Client Data and does not use Client Data to train public artificial intelligence models, save where the User expressly instructs or authorises such use in writing or by other recorded means.
6.5 The User represents and warrants that it has all rights, licences, consents, legal bases, and authority necessary to collect and provide the Client Data to the Company and to permit the Company to process the same in accordance with these Terms. The User is responsible for ensuring that it has obtained all necessary rights, consents, and legal bases required to collect and process personal data through the Services.
7. Services and Service Model
7.1 The Company may provide one or more of the following services: access to the automation platform; AI System and AI functionality; onboarding, implementation, and optimisation support; advisory services; training or educational services; message credits; integrations; and such other related services as the Company may make available from time to time.
7.2 Unless expressly stated otherwise in a signed or electronically accepted package-specific agreement, the Company's implementation-related services are provided on a resource-based service model. Where applicable, work is delivered through AI Solution Expert (AIS) Service Hours and agreed deliverables rather than by reference to unlimited scope, unlimited revisions, or unlimited support.
7.3 For package-based services, the actual implementation scope shall be governed by the applicable Service Agreement, User Requirement Documentation, package summary, invoice, or quotation accepted by the User.
7.4 For a Scale Plan or other workflow installation package, the public pricing page may describe example inclusions such as a private workshop, workflow dashboard or control surface, automation build, integrations, testing, training, handover, and a stated number of AIS Service Hours. Such inclusions remain subject to the agreed scope, the complexity of the selected workflow, the Client's available systems and data, and the included AIS Service Hours. Unless expressly agreed otherwise, a Scale Plan is focused on one primary workflow or business leak, and additional major workflows, materially expanded dashboard requirements, unusual integrations, or work beyond the included AIS Service Hours may require a separate quotation or approved top-up work.
7.5 AIS Service Hours may be used for activities including discovery, meetings, workshops, diagnosis, workflow design, prompt or knowledge setup, dashboard planning or tuning, configuration, integration work, testing, training, support, documentation, review, optimisation, coaching, handover, and post-launch account review. Subject to the agreed package and remaining hours, the Company may use AIS Service Hours for periodic review sessions after launch, including one to two hours in selected months for account review, optimisation suggestions, dashboard refinement, or additional approved configuration. AIS Service Hours are not an unlimited support entitlement, are not an emergency or standby service, and are not a commitment to same-day or guaranteed-turnaround development, unlimited custom development, or unlimited meeting time. AIS Service Hours must relate to the agreed package scope or to work otherwise approved by the Company, and a new or materially different major workflow may require a separate scope, quotation, or approval even where unused AIS Service Hours remain.
7.6 The Company may engage subcontractors, vendors, infrastructure providers, messaging providers, and other service providers in connection with the delivery of the Services, provided that the Company remains responsible for the acts and omissions of such subcontractors to the extent required by law or the relevant agreement.
7.7 The Company may pause, reschedule, or extend the timeline for implementation or other scheduled work where the Client delays or fails to provide required access, approvals, content, data, credentials, or feedback, or otherwise fails to complete assigned tasks within a reasonable time. Paused work will resume once the required cooperation is received, subject to scheduling availability.
7.8 Outside allocated AIS Service Hours, the User may raise questions through the in-app AI Manager or the Company's support channels. Such assistance may be handled by automated means, by human personnel, or by a combination of both, and does not carry any guaranteed response time or resolution time unless expressly stated in the applicable package terms.
8. AI Systems, Generated Content, and Performance Limitations
8.1 The Platform may utilise artificial intelligence, machine learning, automated decision logic, and related technologies that generate or assist in generating responses, suggestions, classifications, or outputs based on probabilistic models.
8.2 The User acknowledges that such systems are inherently non-deterministic and may occasionally produce incomplete, inaccurate, inconsistent, unexpected, or inappropriate outputs.
8.3 The Company does not warrant that AI-generated responses will be error-free, exhaustive, perfectly aligned with user expectations, or suitable for any specific regulatory, legal, financial, or operational purpose without human review.
8.4 The User remains responsible for reviewing, validating, supervising, and appropriately using the outputs generated through the Platform, including ensuring that the AI System and automation are deployed in a manner suitable for the User's business.
8.5 The Platform, including AI Manager, may generate documents, reports, summaries, analyses, roadmaps, and exports based on the User's data, prompts, instructions, configuration, and connected sources. Such generated content is produced automatically, reflects the inputs and instructions given, and is not reviewed or verified by the Company. It may contain errors or omissions, is provided for the User's internal business use and general information only, and does not constitute professional, legal, financial, tax, or business advice. The User is responsible for reviewing generated content before relying on it, acting on it, or sharing it.
8.6 Generated content is prepared solely for the User's account. Any Company branding, footer, or "generated with" attribution appearing on generated content identifies the tool used to produce it and is not a representation, endorsement, or verification by the Company of its accuracy, completeness, or suitability. No third party is entitled to rely on generated content, and to the fullest extent permitted by law the Company accepts no liability to any third party arising from such reliance.
9. Client Content, Configuration Inputs, and Accuracy
9.1 The quality, relevance, and accuracy of AI System responses and automation outputs depend materially on the completeness, consistency, and suitability of the information supplied by the User.
9.2 Such information may include, without limitation, the User's company profile, business background, products or services, pricing, frequently asked questions, policies, operational processes, escalation rules, customer service procedures, and other prompt or configuration content.
9.3 While the Company may assist in structuring prompts, logic, and response configuration, the Company shall not be responsible for deficiencies arising from incomplete, inaccurate, outdated, contradictory, or insufficient information supplied by the User.
10. Third-Party Platforms, External Costs, and Integrations
10.1 The Platform may rely on or connect with third-party platforms and services including, without limitation, Meta, WhatsApp, artificial intelligence providers, hosting providers, payment processors, scheduling tools, and external APIs.
10.2 The availability, performance, policies, pricing, verification processes, restrictions, or technical requirements of such third-party platforms are outside the Company's direct control.
10.3 The Company shall not be liable for service interruptions, verification delays, account restrictions, API limitations, policy changes, suspension events, or other issues caused by third-party platforms or providers.
10.4 Where a third-party platform, messaging provider, host, or API imposes separate fees, subscriptions, usage charges, or other costs, such fees and costs shall be borne solely by the User unless the Company expressly agrees otherwise in writing.
10.5 The Company may advise the User of external platform requirements or indicative costs where reasonably known, but the Company shall not be responsible for paying or absorbing such third-party costs.
11. Fees, Subscriptions, Credits, and Payment
11.1 Fees for the Services shall be as stated in the applicable package page, quotation, invoice, contract record, service agreement, or purchase summary.
11.2 Subscription fees, Included Message Credits, AIS Service Hours, and any package-specific entitlements shall be governed by the applicable package terms or service agreement.
11.3 Unless expressly stated otherwise, all fees, prices, quotations, package amounts, top-ups, and add-on charges are exclusive of SST, withholding tax, duties, levies, bank charges, card processing charges, foreign exchange costs, and other applicable taxes or transaction costs. Where SST or any other tax is chargeable, it shall be added to the invoice and borne by the User.
11.4 Unless otherwise stated in the applicable package terms, fees are payable in advance and are non-refundable except as expressly stated in the Refund Policy or the applicable package-specific agreement.
11.5 Where the User purchases additional message credits, AIS Service Hours, or other add-on services during an active subscription, pricing shall be based on the Company's prevailing rates at the time of purchase and shall not be tied to prior package pricing. For the avoidance of doubt, all fees paid for additional message credits, top-up credits, and add-on services are strictly non-refundable and non-exchangeable for monetary value under any circumstances.
11.6 As of the date stated above, the public pricing page may state indicative add-on rates such as message credit top-ups at RM0.12 per credit and approved extra AIS Service Hours at RM1,000 per hour. These rates apply only where shown or confirmed at the time of purchase and may be superseded by a quotation, package-specific agreement, invoice, or updated pricing page.
11.7 Extra AIS Service Hours or custom work must be approved by the Company before commencement. The Company is not obliged to carry out requested work merely because the User has requested it, unless the work has been accepted, scoped, and charged in accordance with the applicable package terms or quotation.
11.8 Unless otherwise approved by the Company, additional or top-up AIS Service Hours are payable in advance. Unused purchased top-up AIS Service Hours carry forward while the User's account remains active and in good standing. Purchased top-up AIS Service Hours are not refundable or exchangeable for cash except where required by law or expressly agreed by the Company in writing.
11.9 The Company may revise pricing for future purchases, renewals, top-ups, or add-on services from time to time. Any revised pricing shall apply prospectively and shall not affect services already paid for unless otherwise expressly agreed.
11.10 The Company may review purchase orders solely for billing or administrative purposes. Any additional or conflicting terms contained in a purchase order, procurement portal, or similar document are rejected and shall not vary these Terms unless expressly agreed in writing by the Company.
12. Message Credits, Subscription Expiry, and Renewal
12.1 Included Message Credits, if any, shall be governed by the applicable subscription or package terms. Message Credits are consumed by outgoing messages and by usage-based Platform activity, including AI features such as AI Manager. While an outgoing message typically consumes one credit, AI-driven tasks may consume multiple credits per task depending on the complexity and volume of the work performed, as described in the applicable package terms or usage documentation. The Company may update credit consumption rates prospectively as the Platform evolves, and such updates shall not affect credits already consumed.
12.2 Where the applicable subscription remains active, the User may purchase additional message credits at the Company's prevailing rates. Message credits, whether included in the package or purchased as top-ups, are strictly non-refundable and non-exchangeable for monetary value under any circumstances.
12.3 If Included Message Credits are exhausted and additional credits are not purchased, the Platform may remain accessible for management purposes subject to the package terms, but outgoing messaging functionality may be restricted or suspended until additional credits are purchased.
12.4 If a subscription expires and is not renewed, access to the Platform may be suspended and any unused message credits may lapse in accordance with the applicable package terms.
12.5 If a subscription is renewed in continuity, the treatment of any remaining credits shall be governed by the applicable package terms or service agreement.
13. Refund Position
13.1 The Company's general refund position, refund conditions, exclusions, procedures, and processing timelines are governed by the Refund Policy and, where applicable, by the relevant service agreement or package-specific agreement.
13.2 Any performance-based refund opportunity, if offered, shall be governed solely by the applicable package terms and shall not be implied generally across all services.
13.3 Where a specific package agreement contains express provisions relating to implementation guarantees, remediation periods, service credits, or refund eligibility, such provisions shall prevail over any general wording in these Terms.
13.4 Any workflow go-live, implementation, or similar guarantee refers only to the specific functional scope, cooperation requirements, remediation process, and remedy stated in the applicable package terms. It is not a guarantee of revenue, profit, sales conversion, hiring outcome, advertising performance, or any broader commercial result.
14. Suspension and Termination
14.1 The Company may suspend, restrict, or terminate access to the Platform or Services, in whole or in part, immediately or upon notice, where reasonably necessary to protect the Platform, enforce these Terms, address misuse, respond to legal requirements, manage security risks, or address material breach by the User.
14.2 Grounds for suspension or termination may include, without limitation: non-payment; misuse of the Platform; spam or abusive messaging; unlawful conduct; unauthorised access attempts; reverse engineering; infringement of intellectual property rights; unauthorised integrations; provision of harmful code or malware; or use of the Platform in a manner that exposes the Company or other users to legal, operational, or reputational risk.
14.3 The Company may, but is not obliged to, provide the User with an opportunity to cure a breach where the Company considers it commercially reasonable to do so.
14.4 Suspension or termination shall not relieve the User from liability for fees accrued, charges incurred, or obligations arising prior to the effective date of suspension or termination.
14.5 Upon termination or expiry, the User's right to access and use the relevant Services shall cease, subject to any post-termination rights expressly stated in the applicable package terms or required by law.
15. Liability, Disclaimers, and Indemnity
15.1 The Services are provided on an "as is" and "as available" basis, subject to any express package-specific commitments accepted by the Company.
15.2 To the fullest extent permitted by law, the Company disclaims all implied warranties, conditions, and representations, including warranties of merchantability, fitness for a particular purpose, non-infringement, uninterrupted availability, or error-free performance.
15.3 The Company shall not be liable for any indirect, incidental, consequential, special, exemplary, or punitive loss or damage, including loss of profit, revenue, business, goodwill, opportunity, anticipated savings, or data, except to the extent such exclusion is prohibited by law.
15.4 Without prejudice to any lower cap stated in an applicable package agreement, the Company's total aggregate liability arising out of or in connection with the Services shall not exceed the fees actually paid by the User for the affected service in the three (3) months immediately preceding the event giving rise to the claim.
15.5 The User shall indemnify, defend, and hold harmless the Company, its affiliates, officers, employees, contractors, and agents from and against any third-party claims, losses, liabilities, damages, costs, and expenses (including reasonable legal fees) arising from or in connection with: (a) the User's breach of these Terms; (b) the User's misuse of the Platform; (c) the User's Client Data; (d) the User's violation of applicable law; or (e) claims arising from messages, content, or automated responses deployed by or on behalf of the User, except to the extent caused solely by the Company's wilful misconduct.
15.6 Articles, guides, playbooks, calculators, quizzes, and generated reports or roadmaps made available free of charge on the website are provided for general informational purposes only. They do not constitute professional, legal, financial, tax, or business advice, and where they are generated from information supplied by the user, that information is not verified by the Company. Client results described in such materials are historical examples from specific engagements and are not a promise or projection of results for any other business. To the fullest extent permitted by law, the Company shall not be liable for any loss arising from reliance on, or implementation of, such materials, and their use is subject to these Terms. Content generated within the Platform, including by AI Manager, is addressed in Section 8.
15.7 In the course of providing the Services, the Company, its personnel, and the Platform's AI features (including AI Manager and AI Employees) may provide suggestions, insights, analyses, recommendations, or advice, for example during onboarding, workshops or blueprint sessions, strategy calls, support interactions, in-app conversations, or in generated content. All such recommendations are provided to support the User's own decision-making. The User retains sole authority over, and sole responsibility for, its business decisions and their commercial outcomes, including decisions concerning pricing, marketing, spending, hiring, operations, and implementation. Such recommendations do not constitute legal, financial, tax, accounting, or other regulated professional advice, no advisory or fiduciary relationship is created (Clause 19.4), and the User should obtain advice from qualified professional advisers where appropriate. Nothing in this Clause limits the Company's express delivery obligations or any express guarantee stated in the applicable package terms or the Refund Policy.
16. Confidentiality
16.1 Each party shall keep confidential all non-public business, technical, commercial, and operational information disclosed by the other party in connection with the Services and shall not use or disclose such information except as necessary to perform or receive the Services, enforce rights under the contractual framework, or as required by law.
16.2 The obligations in Clause 16.1 shall not apply to information that: (a) is or becomes public other than through breach; (b) was lawfully known to the receiving party before disclosure; (c) is lawfully received from a third party without breach of confidence; or (d) is independently developed without use of the disclosing party's confidential information.
16.3 The Company may use general know-how, experience, and methods acquired in the course of providing services, provided that it does not disclose the User's confidential information or personal data in doing so.
17. Data Protection
17.1 The processing of personal data in connection with the Platform and Services is governed by the Company's Privacy Policy and, where applicable, the Data Processing Agreement.
17.2 Where the User uses the Platform to process personal data belonging to its customers, employees, or end users, the User remains responsible for ensuring that it has the necessary legal basis, notices, and permissions required under applicable data protection laws. The Client is responsible for ensuring that it has obtained all necessary rights, consents, and legal bases required to collect and process personal data through the Services.
17.3 The Company may access account data, usage data, and selected message or conversation content for support, troubleshooting, optimisation, security, and service administration purposes, subject to the Privacy Policy, Data Processing Agreement, and applicable law.
18. Force Majeure
18.1 The Company shall not be liable for any delay, interruption, failure, or inability to perform caused by circumstances beyond its reasonable control, including acts of God, natural disasters, epidemics, pandemics, war, civil disturbance, labour disputes, government action, power failures, internet outages, cloud service interruptions, messaging platform failures, or failures of third-party providers.
18.2 Where a Force Majeure event materially affects performance, the affected obligations shall be suspended for the duration of the relevant event, provided that the affected party uses commercially reasonable efforts to mitigate the impact.
19. General Provisions
19.1 The Company may assign, transfer, subcontract, novate, or otherwise deal with its rights and obligations under these Terms. The User may not assign, transfer, novate, or otherwise dispose of its rights or obligations without the Company's prior written consent.
19.2 No failure or delay by the Company in exercising any right, power, or remedy shall operate as a waiver thereof.
19.3 If any provision of these Terms is held to be invalid, illegal, or unenforceable, the remaining provisions shall remain in full force and effect.
19.4 Nothing in these Terms creates any partnership, joint venture, agency, fiduciary, or employment relationship between the parties.
19.5 These Terms, together with the Related Terms, constitute the entire agreement between the parties in relation to the relevant Services, except where supplemented by an applicable package-specific agreement.
20. Notices
20.1 The Company may give notices under these Terms by email, in-platform notification, dashboard notice, publication on the website, or any other reasonable means of communication used by the Company in the ordinary course of business.
20.2 Notices to the Company shall be sent to the contact details notified by the Company from time to time, including the support or legal contact email published on the website where applicable.
20.3 A notice sent by email shall be deemed received when sent unless the sender receives a delivery failure notification; a notice published on the Platform or website shall be deemed received when published.
21. AMLA and Compliance
21.1 The User represents and warrants that monies paid to the Company are not derived from unlawful activities and that the User shall provide information reasonably requested by the Company for compliance with anti-money laundering, anti-terrorism financing, sanctions, know-your-customer, fraud prevention, or related legal obligations.
21.2 The Company may suspend or decline any transaction, onboarding, or service where required to comply with applicable laws, regulatory requests, or internal compliance policies.
22. Governing Law and Jurisdiction
22.1 These Terms and any non-contractual obligations arising out of or in connection with them shall be governed by and construed in accordance with the laws of Malaysia.
22.2 Subject to any mandatory dispute process expressly agreed in an applicable package-specific agreement, the courts of Malaysia shall have exclusive jurisdiction to hear and determine any dispute arising out of or in connection with these Terms.
23. Contact
For any questions about these Terms, please contact us at:
ABC Salesbot Sdn Bhd
Suite 23.01, Level 23, Menara Exchange 106
Lingkaran TRX, Tun Razak Exchange
55188 Kuala Lumpur, Malaysia
Email: legal@abcsalesbot.com