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Brooke Motor

Brooke Motor
E-commerce & Retail Automotive The AI assistant intelligently handled a complex car sale, answering questions, calculating a loan estimate, and taking a booking payment before the customer ever visited the showroom.

Business Pain

“We were struggling to respond quickly to every complex buyer inquiry about financing, car specs, and availability. This led to lost opportunities.”

What They Wished For

A 24/7 assistant to answer detailed questions and qualify serious buyers before they visit.

Our AI Solution

An AI assistant that answers questions on models/specs, calculates estimated monthly loan payments based on customer input, and assists with online booking payments.

The “WOW” Result

“The customer chatted with the AI, got a loan estimate… made the booking payment, and closed the deal at our showroom… all without me needing to step in.” (Ricky Brooke, Owner).

Closing Deals Automatically: From Chat to Showroom

The Challenge: Growing Pains & Missed Connections

As popularity grew, Ricky Brooke found it impossible to manage the flood of inquiries without a dedicated team.

  • Overwhelmed Owner: Without a support staff, responding to every customer quickly became impossible, creating a bottleneck.
  • Lost Opportunities: Delays in answering questions about financing and availability led to missed bookings and lost sales.
  • Hiring Constraints: The business needed a way to deliver instant, accurate responses without the high cost of hiring additional employees.

The Transformation: An AI Sales Agent That Calculates Loans

We implemented an AI assistant that manages the entire customer journey, acting as a virtual sales consultant.

  • Full-Cycle Service: The AI handles interactions from the first inquiry to the final booking, answering detailed questions about car specs and availability.
  • Instant Financial Tools: It calculates estimated monthly loan payments based on customer inputs, removing a major friction point for buyers immediately.
  • 24/7 Availability: The system assists customers with making booking payments online at any hour, ensuring interest is captured instantly.

The Impact: Faster Sales & Pre-Qualified Buyers

The AI isn’t just responding; it is actively driving sales and preparing customers for the showroom.

  • Showroom-Ready Buyers: Customers now arrive having already completed bookings and received loan estimates, significantly speeding up the final sale.
  • Hands-Off Conversions: Deals are often practically closed before the team steps in, as the AI handles the preliminary nurturing and payment collection.
  • Operational Efficiency: The team’s workload is drastically reduced, allowing them to focus their energy only on serious buyers who are ready to purchase.

The system bridged the gap between online interest and in-person action perfectly. Ricky Brooke noted that a customer chatted with the AI, got a loan estimate, made a booking payment, and closed the deal in the showroom—all without him needing to step in until the very end.

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