Staff at three branches were constantly distracted by their phones, manually replying to endless inquiries. It was impossible to provide a relaxing spa atmosphere while being glued to a screen.
AI now handles 24/7 inquiries and booking requests across all three locations. This reclaimed 60% of the team’s time, allowing them to focus on the physical guest experience while the AI manages the digital noise.
As the operator of three “Thai Spa” massage centers across the JB area, De’Maximum Wellness faced a paradox: they were in the business of relaxation, but their staff were constantly stressed by non-stop online inquiries.
Whether it was booking requests or price checks, the team had to spend a huge chunk of their day manually replying to messages. This “digital noise” made it difficult to focus on the clients physically present in the spa. Emily realized that for the business to grow, they needed to get the staff off their phones and back to serving guests.
We deployed ABC Sales AI to manage the front-line communication for all three massage branches.
How it works:
24/7 Inquiry Handling: AI provides instant replies to inquiries about massage packages and availability, even after hours. Multi-Location Management: Seamlessly handles customer flow for all three branches around the JB area. Focus on Hospitality: The AI handles the repetitive “typing,” so the team can handle the actual “hospitality.”
Since the AI took over the inquiry desk:
60% reduction in time spent on manual messaging. 3 Branches managed efficiently without increasing headcount. Instant 24/7 responses, ensuring no potential client is left waiting. Higher Service Quality: Staff are now fully present for on-site customers.
“The AI saves us 60% of our time. We don’t have to spend so much time online replying to info and inquiries anymore. This lets us focus much more on the actual, real-person customer service inside the spa.” — Emily, De’Maximum Wellness Sdn Bhd
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