Forest Design

Business Pain

Manually segregating leads for two different businesses (wall coatings & capsule houses) from one number. This was slow, confusing, and causing bottlenecks.

What They Wished For

A “smart concierge” to instantly understand what the customer wants and route them to the correct business information.

Our AI Solution

An AI that asks intelligent qualifying questions (“Are you asking about wall coatings or capsule houses?”) to “straight away isolate the inquiry.”

The “WOW” Result

The AI’s speed was crucial in securing an urgent, high-value project by providing instant alerts, facilitating the appointment, and enabling immediate order confirmation.

Automating Urgent Sales for Multiple Businesses

The Challenge: The Chaos of Dual Business Lines

Joanne managed two distinct businesses—wall coatings and capsule houses—through a single channel, creating significant bottlenecks.

• Manual Sorting: Every inquiry had to be manually reviewed and routed to the correct business, a slow process prone to human error.
• Missed Urgency: With manual processes, time-sensitive inquiries were often buried, leading to delayed responses and lost sales opportunities.
• Operational Drag: The time spent on manual lead management took staff away from critical tasks, limiting overall productivity.

The Transformation: A Smart Concierge for Instant Routing

We deployed an AI system that intelligently identifies customer intent and routes inquiries automatically.

• Intelligent Segregation: The AI asks the right questions upfront to instantly isolate the inquiry and route it to the correct business division.
• Speed to Lead: The system proved crucial for an urgent project by providing an immediate alert, facilitating a prompt quote, and securing a confirmed order.
• Multi-Format Scheduling: It automates appointment setting for various needs, including virtual consultations, phone calls, and onsite visits.

The Impact: Accelerated Sales & Re-Engaged Leads

The system turned a complex bottleneck into a strategic advantage, delivering immediate wins.

• Urgent Conversions: Successfully captured and converted high-pressure opportunities by responding faster than competitors.
• Asset Reactivation: The AI enabled Joanne to re-engage years of past client contacts, uncovering new opportunities from dormant lists.
• Staff Efficiency: By automating qualification and routing, the team can now focus on high-value consultations and project delivery.

Joanne is very pleased with the outcome, noting that the AI’s ability to isolate inquiries and handle urgent requests turned a bottleneck into a strategic advantage. The potential for scalable growth across both her businesses is now greater than ever.