CORE BENEFITS:
Leads were going cold because the team couldn’t reply fast enough. New staff needed 3 months of training to answer questions properly, causing inquiries to slip through the cracks during busy treatment hours.
AI now handles inquiries 24/7 with zero training lag. Within 30 days, the clinic maintained a 30% conversion rate and achieved a 30% revenue uplift by capturing leads instantly.
Lax Retreat faced a critical challenge in their sales process: leads were turning “cold” because they weren’t being answered immediately. As the business increased ad spend month-to-month, the human team couldn’t keep up with the volume of inquiries, leading to lost opportunities. In a service-based business like a spa, failing to reply as soon as possible often means the customer moves on to a competitor.
Beyond response times, the business struggled with training. It took new team members a minimum of three months to understand the knowledge base well enough to reply to inquiries effectively. This long learning curve meant that scaling the team was slow and often couldn’t keep pace with marketing efforts.
We implemented a custom AI solution trained on Lax Retreat’s specific knowledge base to act as a 24/7 sales and support agent.
How it works:
Instant 24/7 Engagement: The AI replies to all inquiries immediately, ensuring leads stay “hot” regardless of what time they reach out. Automated Knowledge Mastery: The system replaced the need for three months of staff memorization by having all service and booking details ready from day one. Seamless Lead Management: The AI handles different customer scenarios and inquiries that even new human joiners struggle to answer correctly.
Within the first 30 days of implementation:
30% Lead Conversion maintained consistently even as ad spend increased. 30% Revenue Uplift achieved by capturing inquiries that previously would have gone cold. 90-Day Training Gap Eliminated as the AI requires minimal handover and understands the business better than new trainees. Stabilized ROI on marketing spend by ensuring every lead is answered very fast, 24/7.
“In order for us to maintain that conversion at 30%, you need solutions like this. It’s very fast, and the AI understands our knowledge base instantly, whereas it takes new staff three months minimum. The better you train your AI, the better it is for these scenarios.” — Mardhiah Latiff, Lax Retreat
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