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AI Lead Magnet and Capture System

Give people a reason to text you first.

People see your ad, walk in, buy, or hand you a name card, then leave without a number in your WhatsApp. We build the reason they reach out, put it at every doorway, and land every lead in one list you own.

Kong Ming in a teal apron holds a chat card and shopping bag beside the steps for connecting with customers.
  • ScanQR on the box
  • Hook deliveredcare guide sent
  • Saved with sourcetag: packaging
  • One scan: from stranger to contact
  • A real hook: guide, warranty, voucher
  • Instant: follow-up starts itself

70 seconds: how the capture system works, with real product screens. Sound on.

If Facebook, Instagram or Shopee restrict your account tomorrow, can you still reach your customers?

People who message you on Messenger, Instagram or a marketplace never give you their number or email. The platform owns that relationship and decides whether you can reach them. Walk-ins leave unknown, name cards from the last show sit in a drawer, and you pay for ads to find the same people again.

The familiar problem

Today

80 of 200 enquiries land in your WhatsApp

  • Walk-ins and buyers leave unknown
  • Name cards are never followed up
  • Nobody knows which channel worked

What we put in place

With a real reason to scan

176 of 200 enquiries land in your WhatsApp

  • Every scan becomes a named contact
  • Each one is tagged with where it came from
  • Follow-up starts on its own

Sample data

Illustration: 200 enquiries a month, 40% captured today vs 88% with a real hook. Not a client result.

A reason, a doorway, one scan, and the follow-up runs itself.

  1. Step 1We make the hookA guide, quiz, voucher or warranty, built from what your chats say people want.
  2. Step 2We put it at every doorwayBranded QR codes and links on your packaging, counter, ads, bios and booth.
  3. Step 3One scan, into your WhatsAppThe hook arrives instantly, one question is saved, and the source is tagged.
  4. Step 4Follow-up and the reportMessages in your voice go out by themselves. You see which doorway works.
Read the full approach

We design the reason to join, connect the entry points and build what happens after someone opts in. We build the agreed entry points and test the journey with you. Supported channels and connection requirements are confirmed before setup.

Inside each step

What you see at each stage.

01Chapter

The hook is the hard part, so we build it with you.

A QR code with nothing behind it gets ignored. We read your chats to find what people ask about most, then make the asset that answers it.

  • A PDF guide or checklist
  • A quiz or report
  • A warranty registration or voucher
  • An AI coach that runs inside the chat

So the scan feels like service, not advertising.

Example lead magnet

Cover of the 10-Minute Sales Leak Check, an example lead magnet with Kong Ming
Built from what your leads ask
See the setup behind this: The hook is the hard part, so we build it with you.

What would make a customer want to join?

Start with something useful to the customer.

1. The reason to join and the entry points

We design the invitation and the agreed entry points, such as a product, counter or package. A QR code can open a chat where the customer chooses to join and receives a useful benefit, such as a care guide, voucher or warranty registration.

Customers have a clear reason to connect.

02Chapter

Every place you meet people becomes a door.

Each doorway gets its own branded code or link, so every lead arrives already marked with where it came from.

So you stop paying twice for the same customer.

Example capture codes

Event booth QR card: scan for your free Sales Leak Check
One code per doorway

Example capture codes

Product packaging QR card: scan for your free Sales Leak Check
One code per doorway

Example capture codes

Instagram QR card: scan for your free Sales Leak Check
One code per doorway
See the setup behind this: Every place you meet people becomes a door.

What happens after someone joins?

A contact needs context and a useful next step.

2. From joining to conversation

When the customer provides the agreed details, the connected flow records their information and source, delivers the promised benefit and starts the relevant follow-up. We agree when an interested conversation should reach your team.

Your team can see why the customer joined and what happens next.

03Chapter

One scan, and they are in your list.

No typing. WhatsApp opens with the message ready. The AI sends the hook at once, asks one question, and saves the answer to the contact.

So nobody walks out unknown again.

Real product screen

Real ABC inbox: the lead asks for the Sales Leak Check, the AI sends the PDF, asks what business they run, and tags the lead src_booth and lead_magnet_sent
See the setup behind this: One scan, and they are in your list.

Can we use this beyond the shop?

Use it wherever a relevant invitation fits.

3. More ways to connect

We can apply the agreed flow to exhibitions, roadshows, packaging or online entry points. Available channel features and platform rules determine which connections can be used. Each selected entry point is tested with you.

Customers can choose to stay in touch at the places they already meet your business.

04Chapter

The follow-up runs, and the report shows what works.

Messages in your voice go out on their own. When someone shows buying signals, the chat goes to your team. Every month you see contacts captured by doorway.

So you know which hook to keep and which to fix.

Real product screen

WhatsApp chat in ABC: the lead asks about cost and the AI hands over to a consultant instead of guessing a price
Buying signal goes to your team

Real screen, sample data

AI Manager report: contacts captured by doorway this month, with the strongest hook and the one that needs a better reason to scan
Tells you what to keep and what to fix
See the setup behind this: The follow-up runs, and the report shows what works.

Which entry points are working?

Compare the contacts each source brings in.

4. The report

The report shows contacts captured by entry point, so you can compare responses and decide which invitations need improving.

You can improve the invitation using the response from each source.

Illustrative example

Will people actually scan?

They scan when the reason is real.

Most owners put a code on the counter with nothing behind it, then decide QR codes do not work. The hook is the difference.

A worked example to explain the setup, not a customer result or a product screenshot.

Invitation
Scan the product packaging for a care guide.
Customer record
The customer opts in, receives the guide and is tagged with the product and source.
Next step
A relevant care message follows, with a route to your team if help is needed.

A bare code

“Scan to follow us”

Nothing in it for the customer.

A real hook

“Scan to activate your extended warranty”

They want it, and it looks like a company that takes care of its buyers.

BusinessDoorwayThe hook
Electronics or appliancesProduct boxActivate your extended warranty
FloristBouquet cardCare guide, plus a reminder before next year's occasion
Trade-show exhibitorBoothFree industry report, instead of a name card
CafeTable or receiptFree drink on your 5th visit
Clinic or salonCounterAftercare guide for today's treatment

Customers receive something useful, and the business has permission to continue the conversation.

A connected path from invitation to follow-up

We build the agreed entry points and test the journey with you. Supported channels and connection requirements are confirmed before setup.

What you get

  • A useful lead magnet and clear invitations for your selected entry points.
  • Connected contact capture, benefit delivery and follow-up flows.
  • A report showing which entry points bring in contacts.

What we need from you

a 30-minute kickoff, where the codes and links will live, and message approvals.

Timeline:

1 to 2 weeks from kickoff, plus your printing time.

Not included:

printing costs, and the lead magnet item itself if it is physical (your choice, we advise). Not included on any system: WhatsApp, LINE or other messaging fees and credits, ad spend and ad management, and your other apps' subscriptions or API fees.

What is included
  • Capture point design for the agreed entry points, with QR codes generated for print
  • The lead magnet, developed from customer needs in your available conversations: a guide, quiz, report or an AI coach in chat, as agreed
  • Automatic delivery of the agreed benefit, such as a voucher, guide, quiz or warranty registration, with intake answers saved to the agreed fields
  • Social comment replies and event check-in where the selected channels and connections support them, with details saved to your contact records
  • The follow-up flows after capture, copy in your voice, and testing of each agreed entry point with you
  • A report of contacts captured by entry point, month by month

What you get

  • A useful reason for customers to choose to contact you
  • A lead magnet designed for the agreed customer touchpoints
  • Contact details and source information saved through the connected flow
  • A customer list you can use for the agreed follow-up, with permissions and platform requirements respected

By yourself

Design the lead magnet. Build the QR flow and the form. Write the first messages. Wire it into your fields. Put it on every doorway. Check every week that it still works.

With us

A 30-minute kickoff, tell us where the codes and links will live, and approve the messages. Printing and the lead magnet item itself are yours; we advise.

How we deliver it

Every install is the deployment of an AI system into your business, delivered as a service. In the categories IRAS uses for qualifying AI business services, the work is:

Consultancy and strategy
The business expert work above: the mapping, the definitions, the copy and the working sessions.
System development
The AI and system configuration above: the AI Employee, AI Manager and platform capability switched on and wired to your business.
Data and analytics
The data mapping and checks, plus any reports, briefs or alerts included in the agreed scope.
System-related training
Handover and training so your team runs it without us.
Already on ABC Sales AI?

Guided Launch set up one workflow with you, a first version built to get your first win, so what you already have depends on the one you chose. Typically:

Onboarding gave you

your web form, chat link or QR code connected if you asked for it, so leads land in the platform, and website sign-ups arriving on their own. Usually no lead magnet.

This adds

A lead magnet based on customer needs, such as a guide, quiz, report or AI coach in chat; invitations at the agreed entry points; follow-up based on how customers joined; and a report by source.

Agree the work before you decide.

Your consultant agrees the outcomes, scope and delivery checks with you, explains the investment, and provides a quote for your business.

We agree which customer touchpoints to connect, what to offer and how to follow up, then scope the work around those choices.

Book a free strategy call

Runs on your ABC Sales AI platform subscription. If you came through Guided Launch, you already have it.

We review your booking tools, POS, payment system and customer records during discovery. Your proposal identifies the connections we can build, the access they need and how we will test the agreed workflow.

We are a Singapore company. Can we claim this under the EIS 400% AI tax deduction?

Singapore company? Install work like this is generally the kind of AI spend the EIS 400% deduction covers for YA2027 and YA2028: up to about 51 cents of extra tax saving per dollar over a normal deduction, at the 17% headline rate. No pre-approval: when the work is completed and accepted we send the claim documents, and your accountant adds it to your normal return. Forward our accountant page, and confirm your own eligibility with your tax advisor.

Built and tested before we hand it over

We build it, connect it, and show it working on your real leads before we hand it over.

Our commitment and what you keep

This is an install. A QR code either opens a chat and saves the contact or it does not, and we test every doorway with you before we hand over. What we promise is the build: the lead magnet live, every capture point working, the first question saving to your fields, and the connection to your sheet, POS or booking system tested end to end. If a connection to your system turns out to be impossible, we say so during scoping, before you commit. The decisions that are yours stay yours: the offer, the prices, the rules. We bring the expertise, surface the options and build. You decide. Everything we build stays yours:

  • The lead magnet, and the branded QR codes and links
  • Every capture point, on every doorway
  • The first messages, in your voice
  • Every contact ever captured: your list, not a platform's

You watch it work on your real leads before we hand over, and everything on this list is yours from that day.

Honest fit check

Perfect for:

  • Retail, F&B, events, showrooms, clinics, and any product business with packaging
  • Businesses paying for ads while their own walk-ins leave anonymous

Not built for:

  • Businesses that already have a direct contact relationship with the customers they want to reach and do not need additional capture points

Quick answers

QR codes look cheap.

Designed to your brand and positioned as service: warranty activation does not look cheap; it looks like a company that takes care of its buyers.

My staff already collect numbers.

This connects the agreed contact details and source information to benefit delivery and follow-up, so the next step does not depend only on someone remembering. We test the flow with you before launch.

My product is bought once.

One-time buyers may still value service information or a relevant request for a review or referral. We agree which follow-up makes sense for your customers.

Do I have to give discounts?

No. A useful guide, warranty registration or service benefit can be the reason to join. We help select one that fits your business.

We are a Singapore company. Can we claim this under the EIS 400% AI tax deduction?

Often, yes. For YA2027 and YA2028 the EIS gives a 400% tax deduction on up to S$50,000 of qualifying AI spend per year of assessment. IRAS's examples of qualifying AI business services include system development, consultancy and strategy, data and analytics, and system-related training. At the 17% headline rate that is up to about 51 cents of extra tax saving per dollar compared with a normal deduction; your actual saving depends on your tax position. Grant-funded amounts and non-AI items such as messaging fees do not qualify, and mixed packages are split. There is no application and no pre-approval: you claim it in the tax return you already file. Our part is to make it effortless. When the install is completed and accepted, we send the necessary documentation, itemised under this system's title, and we work with your accountant on anything else the claim needs from our side. Whether your company qualifies depends on your own situation, so confirm with your tax advisor.

ABC Sales AI · abcsales.ai · Every install is scoped to your business and quoted by your consultant. Outcomes depend on your market, offer and execution; what we commit to is the work, not the result. You are responsible for the content you send; campaigns are vetted against your industry's rules before launch. ABC Sales AI is not a tax advisor; any Singapore EIS treatment is for your tax advisor and IRAS to confirm.

What would make someone text you first?

Bring that question to a free strategy call. Your consultant maps your doorways, proposes the hook and quotes the install for your business.

Book a free strategy callOr talk to a consultant on WhatsApp