ABC Sales AI System Prompt Format Guidelines
System Prompt Format Guidelines
The system prompt is the knowledge and brain of your AI. It consists of eight sections that allow you to easily manage and customize your AI agent's behavior.
Section 1: Role Definitions
Purpose: A summary of what the AI is about and its core identity.
What to include:
- The AI's primary role (e.g., "You are ABC Support AI")
- High-level description of the AI's purpose
Customization: This section typically remains unchanged, but you can modify it if you need to adjust the AI's fundamental identity.
Section 2: Context and Required Product Knowledge
> ⚠️ SUPER IMPORTANT SECTION
Purpose: Store all business information that the AI needs to know.
What to include:
- Business address
- Business hours
- Product details
- Service descriptions
- Company information
- Any business information that customers might ask about
Best practice: Keep adding information to this section until the AI has complete knowledge about your company. The more comprehensive this section is, the better your AI will perform.
Section 3: User Persona and Interaction Guidelines
Purpose: Define the tone and personality of your AI.
What to include:
- Communication style (e.g., confident, helpful)
- How the AI should speak to customers
- Personality traits
Customization: This section typically uses a standard tone, but you can modify it to match your brand's voice.
Section 4: Primary Objectives
Purpose: Define what the AI needs to achieve during customer conversations.
What to include:
- Key goals for each conversation
- Desired outcomes
- Performance targets
Customization: You can add, remove, or modify objectives based on your business needs. This section typically remains stable once configured.
Section 5: Step-by-Step Conversation Flow
> ⚠️ SUPER IMPORTANT SECTION
Purpose: Design the complete conversation journey from the first customer message to the end of the conversation.
What to include:
- Step 1: Initial greeting and welcome message
- Step 2-X: Progressive conversation steps
- Final step: Conclusion and next actions
Best practice:
- Design an interactive flow that raises customer interest
- You can use ChatGPT to help design a more engaging flow
- Customize greetings, options, and responses based on your business needs
Section 6: Call to Actions
Purpose: Define the final action the AI should take with customers.
What to include:
- Closing action (e.g., send appointment booking link)
- Sales closing steps
- Appointment booking instructions
- Other desired final outcomes
Section 7: Common FAQ
Purpose: Q&A format for frequently asked questions.
What to include:
- Questions customers commonly ask
- Accurate answers to those questions
How to use:
- After launching your AI, monitor customer questions
- When you notice the AI cannot answer certain questions, add them here with proper answers
- Continuously expand this section to improve AI knowledge
Section 8: Constraints and Limitations
> ⚠️ SUPER IMPORTANT SECTION
Purpose: Define what the AI cannot and should not do during conversations.
What to include:
- Prohibited actions
- Behavior limitations
- Safety guardrails
Examples:
- Do not promise exact revenue numbers
- Do not confirm customer payment (wait for human verification)
- Do not give any promotions to customers
- Do not provide product details outside from the system prompt
Summary
The eight sections work together to create a comprehensive AI system:
- Role Definitions - AI identity
- Context and Product Knowledge - Business information ⚠️
- User Persona and Interaction Guidelines - Communication tone
- Primary Objectives - Conversation goals
- Step-by-Step Conversation Flow - Conversation journey ⚠️
- Call to Actions - Final actions
- Common FAQ - Q&A knowledge base
- Constraints and Limitations - Behavioral boundaries ⚠️
Key sections to focus on: Sections 2, 5, and 8 are the most important for customization and ongoing improvement.