Free tool · From Book 2, The Compounding Cycle
The Compounding Audit
Score your business in the seven places where sales leak. About 14 minutes. Below 5 is a leak. You see every leak on one map, what it costs you, and how it gets fixed.
The audit · Start here
Seven areas · About 14 minutes · Repeat every quarter
Score your business, one area at a time.
Each area has three statements. Tick the ones that are true. Say how it happens in your business today. The score works itself out. After every area you see the gap and why it matters. At the end, every leak in your business on one map.
What is the main flow of your business?
Pick the one that brings in most of your money. The show-up area is about that.
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More about the audit
What is the Compounding Audit?
The Compounding Audit is the seven-area check from Chapter 2 of our client book, The Compounding Cycle. Each area has three plain statements. Tick the ones that are true in your business. The score follows: seven scores out of 10, 70 in total. It works for any business that talks to customers in chat.
Every business runs on the same machine. A is Attract: new people find you, and you start learning who they are. B is Buy: that person pays you. C is Compound: they buy again. Customer memory supports the whole journey. One more area sits over the machine: can you see how the business is performing?
| Part | What it does | The question it answers |
|---|---|---|
| A | Attract | How do new people find you, and how well do you know them? |
| B | Buy | What happens between the first message and the money? |
| C | Compound | Do your customers buy again and bring others, and what happens to the ones who never bought? |
| + | Over the machine | Can you see what is working in the business? |
Prefer paper? The full worksheet
The full audit in writing: every area, its three statements, and a space for your score. Read it here, or print it and score by hand.
How to score each area
- Three true: 10 if automatic, 7 if manual.
- Two true: 7 if automatic, 6 if manual.
- One true: 5 if automatic, 4 if manual.
- None true: 3 if automatic, 2 if manual. If execution is random, score 0 to 3 based on the number true.
A1. Leads
Do you get every buyer your ad money could bring?
This checks whether your marketing brings in enquiries regularly, and whether you know which ads turn those enquiries into paying customers. That helps you decide where to spend your budget and which messages or ad angles to use again.
Doing this well means:
- You run ads or post every week, and leads come in on a schedule. Not hope and pray.
- You know which ads and channels bring buyers, not just leads. So you put more money there.
- You know which message or ad angle works, so you make more of it and get better leads.
My Leads score: ______ / 10
A2. Know your customers
Does your AI give each customer the right reply and next step?
A smarter AI knows what the customer needs and what has already happened. Someone who booked should get appointment help. Someone who paid should get the next steps. A VIP should receive the service you promised. That depends on useful customer information and updates from your booking, calendar, CRM or POS system, or records your team maintains in ABC. The information must change how your AI and team respond.
Doing this well means:
- We remember each customer. Their needs, conversations, purchases and special instructions are recorded in one place our AI and team can use.
- We know their current situation. Their interests and VIP or key-account status stay current, and their stage updates when they book, attend, cancel or buy.
- That information changes replies and follow-up. A booking or purchase moves them to the appropriate next step, and messages for the previous stage stop.
My Know your customers score: ______ / 10
B1. Follow-up
Do you get every sale you could out of the enquiries you already paid for?
This checks how quickly you reply, whether you answer customers' questions, and how you follow up when they go quiet. A clear answer or a useful reminder can help an interested person take the next step.
Doing this well means:
- Every enquiry gets a reply within minutes, day or night. Hot leads are flagged to a human right away.
- When the AI cannot answer a question, a human gets it the same hour, with the chat so far. Nothing dies quietly.
- Every lead is asked what they need, the answers are saved in your customer records, and when they go quiet the follow-ups go out for five days in different shapes, in their own words.
My Follow-up score: ______ / 10
B2. Show-up
Do you get every show-up, every payment and every answer you could?
This checks what happens after someone books, places an order, registers or asks for a quote. Confirmations, reminders and follow-up help them complete the next step. Your team should also have the details they need to take over.
Doing this well means:
- The moment someone books, orders, registers or asks for a quote, they get a confirmation. Before it goes cold, a reminder that asks if they are still on. Both go out on their own.
- If it goes quiet, someone chases it the same day: the no-show, the unpaid order, the silent quote, the registrant who did not come.
- The person who handles it next already knows what they asked and what they were told. Nobody repeats themselves.
My Show-up score: ______ / 10
C1. Multiply
Do you get every repeat sale and every review you could from the customers you already won?
This checks how you welcome new customers, remind them when they may need you again and ask for reviews. Staying in touch can lead to repeat purchases, while useful reviews help new customers decide to buy.
Doing this well means:
- Within a day of paying, they hear from you. A welcome, what happens next, how to get the most out of it. Not just a receipt.
- You know roughly when each customer will need you again. A reminder goes out just before that. Nobody has to remember.
- When a customer says they are happy, they are asked for a review right then, while they still mean it.
My Multiply score: ______ / 10
C2. Wake-up
Do you get every sale you could out of the cold leads in your database?
This checks whether you reconnect with people who enquired before but never bought. Relevant follow-up gives them a reason to reconsider. Tracking the sales it brings tells you whether the effort is working.
Doing this well means:
- Every few months, someone messages the people who enquired but never bought.
- Different groups get different messages. You do not blast everyone the same thing.
- Every round has a real reason: something new, a story, an offer you would take yourself. And the last round made sales.
My Wake-up score: ______ / 10
Numbers
Do you run on numbers you can see, or on guesses?
This checks whether you can see how the business is performing and use those numbers to make decisions. A clear view of sales, conversion and repeat business helps you decide where to spend, what to fix and whether the last change worked.
Doing this well means:
- You know how many of every 10 leads buy, your average sale, and roughly what a customer is worth over the years.
- You can see leads, sales and repeat business together, instead of piecing the numbers together from different apps, Google Sheets and dashboards.
- Someone reviews the trends every month, chooses what to improve, and checks whether the previous changes worked.
Scored low here? Most owners have never measured this. Now you know.
My Numbers score: ______ / 10
Compounding Audit FAQ
How long does the Compounding Audit take?
About 14 minutes. There are seven areas, and for each one you read three statements and say which are true. No forms to fill in and no numbers to dig for.
What do the seven areas cover?
Two under A: whether leads come in regularly, and whether your AI and team know each customer and respond to their situation. Two under B: whether hot leads get answered and followed up, and whether people complete the next step after saying yes. Two under C: whether customers buy again and bring others through reviews, and whether cold leads are reactivated. One over the whole machine: whether you see business performance and use it to make decisions.
How is my score worked out?
By the book's own rule. All three true, and it runs on its own, is 8 to 10. Two true is 6 or 7. One true is 4 or 5. None true, or it is random, is 0 to 3.
What does my total mean?
0 to 28 means the machine leaks everywhere, which also means you are sitting on more money nobody has collected than anyone else reading. 29 to 51 means a real business with real holes. 52 to 70 means you run a tight ship and your growth now comes from compounding.
Which problem should I fix first?
Anything you scored below 5 is a leak, and the report shows all of them on one map. Pick the one you have known about for a while, not just the lowest score. When several are low, the usual order is B first to protect the money you are already spending, then A, then C.
Is this audit really free?
Yes, and so are the playbooks it links to. Plenty of our clients run all seven areas themselves and never ask us for anything. Our business is installing and running these systems for the ones who would rather have it built with them.
How often should I redo the audit?
Every quarter. The bottleneck moves once you fix one, and that is a good sign. Beating your last scores is the whole game.
What happens on a strategy call?
It is a free conversation, around half an hour, with an AI Solution Expert. You bring your leak map. We look at your business together. We tell you honestly what we would do next. If it is something you can do yourself, we tell you how. No obligation, and no pressure on the call.