ABC Sales AI · Tracking install

AI Marketing Attribution and Content Engine
More sales from the same ad spend, and the next ad written for you

You pay for ads every month and get the same number of buyers, or fewer. Meta only knows who clicked, never who bought, so it keeps finding people who click and never buy. Every lead lands in the same inbox looking the same, so you cannot switch off the losing ad or put more into the winning one. And your next ad waits for someone to feel inspired, while the words that sell sit unread in your chats.

More sales from the same ad spend. We connect your ads to your chats and send your sales and appointments back to Meta, so Meta learns who buys and finds you more of them. Leads arrive marked with the ad, post or page they came from. Nobody types anything. Within a month you know which ads bring buyers and which waste money, and the wasted money moves to the ads that work. Every week the AI reads your new chats and drafts your next posts and ad angles from what buyers actually said, in your voice, for your approval.

By buyers

not by clicks or enquiries

Automatic

sources attach without anyone typing anything

Trained

Meta learns from sales, not messages

See how it works Book a free strategy call Is this worth it for you? Score it with PROVE

If you do not fix it

What this leak costs you

You keep paying for ads that do not sell. You never put more into the ones that do. Next month's budget is a guess again. You leave money on the table every month, and you never see which month it was.

How we fix it

So how does it actually work?

Answered the way you are already thinking about it.

I already know my cost per lead.

Cost per lead and cost per buyer are different numbers pointing in different directions.

1. Agree what a buyer actually is

We map how a customer buys from you and agree what a real enquiry, an appointment and a purchase actually mean in your business, because Meta can only learn from a sale once we have agreed what a sale is. We also decide the source categories that matter to you, and write source questions for the channels that carry no technical source, so referrals and walk-ins stop reading as zero.

This is the business expert half, and it is why the report answers your question rather than a generic one.

Your numbers mean what you think they mean.

How can a chat possibly know which ad it came from?

Every click already tells you where it came from. Today that information is thrown away.

2. Attach the source to your leads

Leads are created automatically with where they came from, on every channel you use, and the tracking codes on your website, web form and chat links are saved with it.

Your AI Employee notes where each lead is in the journey as the conversation happens. Leads arrive carrying where they came from, without anyone typing anything.

Leads stop arriving anonymous.

Why does Meta keep sending me people who never buy?

Because Meta only knows who clicked. It never learns who bought, unless you tell it.

3. Teach Meta what a buyer looks like

We connect your Meta ad account to your chats and tell Meta the three moments that matter: a real enquiry, a booking, and a sale with its value.

From then on Meta hears about sales, not just messages, and starts hunting for more people like your buyers instead of more people who message and go quiet.

Your ad spend starts optimising toward buyers.

Will I actually use this, or just stare at another dashboard?

A chart is not a decision. The last step turns one into the other.

4. The monthly spend decision

AI Manager sends you a brief every week and every month: leads, real enquiries, appointments and sales, by source. It also warns you the moment a source that used to bring buyers stops bringing them.

Then we sit with you on the first month of real data and turn it into a spend decision, not just a chart: which source to feed, which to starve.

Next month's budget is a decision instead of a habit.

I never know what to post.

Your customers already wrote the brief. It is sitting in your chat history.

5. Mine the chat history

Your customers have told you exactly what stops them buying. It is in your chat history, thousands of messages deep, and nobody has read it. We have AI Manager read that whole history to rank the five questions people ask before buying and the three objections that kill sales, with counts.

Then a consultant reads the findings and picks the angles that are actually worth spending money on. That part is judgement, not a report.

You know exactly which worry your next ad should answer.

I do not want a robot posting for me.

It does not post. It drafts, and it drafts like you.

6. Your voice, your approval

We write the standing generation prompt with you: your voice, your formats, your products, what you never say, so what comes out is publishable rather than generic. Then we set the approval step, so drafts arrive for you to approve rather than posting themselves.

The images are generated on the ABC platform as part of each draft, so a post never waits for a designer.

Nothing goes out without your yes, and nothing waits on Friday.

The install

What is included

A working session to agree what a real buyer is in your business: enquired, showed real interest, booked, paid
Your campaigns checked with your marketer so every click carries the right code, and the source on your leads matched back to the ad, the angle and the hook
Leads marked with where they came from, on every chat channel, with the tracking codes on your website, forms and chat links saved too
Your Meta ad account connected to your sales, so Meta learns from buyers, not clicks
Source questions for the channels with no technical source, so walk-ins and referrals stop reading as zero
Weekly drafts of your next posts and ad angles, in your voice, for your approval: the AI Manager is taught each ad by name, its angle and its script, so it sees which angles bring buyers, tells you which to do more of, and writes the next ones from what the people who actually buy or book ask before they do
The standing content prompt and schedule, yours to keep
The source report and a first-month review with your consultant: your best and worst source, by buyers

Not included: the ads themselves, ad spend, and media buying (we make the numbers honest, you or your agency act on them). Not included on any system: WhatsApp, LINE or other messaging fees and credits, ad spend and ad management, and your other apps' subscriptions or API fees.

What you get

More buyers from the same ad spend, because Meta now learns from your buyers, not your clicks
Your next ad written from what buyers actually said
Leads marked with where they came from, on its own
Sales by ad, not leads by ad
After one month, a clear answer: which ad to double, which to switch off

Timeline: 1 to 2 weeks from kickoff. One month of real data gives you the answer.

By yourself

Learn how Meta's sales tracking works and set it up yourself. Mark every lead by hand as it comes in. Then read your chats every week and write next month's posts and ads yourself. Most owners start, then stop by week two.

With us

Access to your Meta Business Manager and ad account, your website and chat links, and a 30-minute kickoff.

What we need from you: access to your Meta Business Manager and ad account, your website and chat links, and a 30-minute kickoff.

Already on ABC Sales AI?

Guided Launch set up one workflow with you, a first version built to get your first win, so what you already have depends on the one you chose. Typically:

Onboarding gave you: the AI Employee trained on your materials. Usually nothing on attribution: leads arrive without their source.

This adds: Better leads from the same ad spend: your campaigns checked with your marketer so every click carries the right code; your sales and appointments fed back to Meta so it learns who buys; the source on your leads matched back to the ad, the angle and the hook, in a report your marketer can act on; and better content: the AI Manager learns each ad's angle and script, sees which angles bring buyers, tells you which to do more of, and drafts the next ones from what the people who actually buy or book ask before they do.

How this engagement is delivered

An AI system, deployed as a service

Every install is the deployment of an AI system into your business, delivered as a service. In the categories IRAS uses for qualifying AI business services, the work is:

Consultancy and strategy: The business expert work above: the mapping, the definitions, the copy and the working sessions.
System development and deployment: The AI and system configuration above: the AI Employee, AI Manager and platform capability switched on and wired to your business.
Data and analytics: The data mapping and checks, plus any reports, briefs or alerts included in the agreed scope.
System-related training: Handover and training so your team runs it without us.

Investment

Scoped and quoted for your business

Your consultant agrees the outcomes, scope and delivery checks with you, explains the investment, and provides a quote for your business. More buyers at the same spend usually pays for the install in the first month.

Runs on your ABC Sales AI platform subscription. If you came through Guided Launch, you already have it.

Connect first, commit later. When a system depends on your booking tool, POS, payment system or customer records, we verify the connection before you commit fully. If it truly cannot connect, the first payment comes back.

Singapore company? Install work like this is the kind of AI spend the EIS 400% deduction covers for YA2027 and YA2028, roughly 51 cents saved per dollar for a profitable company at 17%. No application: when the work is completed and accepted we send the claim documents, and your accountant adds it to your normal return. Forward our accountant page, and confirm your own eligibility with your tax advisor.

Book a free strategy call Or talk to a consultant on WhatsApp

We build a limited number of installs each month, so every system gets senior attention.

Built and tested before we hand it over

We build it, connect it, and show it working on your real leads before we hand it over.

This is an install. Tracking either fires or it does not, and you watch it fire on real leads before we hand over. What we promise is the build: your Meta ad account connected to your sales, the source on your leads, the weekly report on sales by source, all tested on your live account, and your team trained. If your ads are not the click-to-chat kind that tracking can see, we say so during scoping, before you commit. The decisions that are yours stay yours: the offer, the prices, the rules. We bring the expertise, surface the options and build. You decide. Everything we build stays yours:

The source tagging, live on every channel
Your Meta ad account connected to your sales, and working
Every lead's source history, growing from day one
The weekly report on sales by source, sent on its own

You watch it work on your real leads before we hand over, and everything on this list is yours from that day.

Honest fit check

This is not for everyone

Perfect for:

A business spending on Meta ads that point at WhatsApp, Messenger or Instagram chat
An owner who knows cost per enquiry but cannot name which channel produces buyers
Multiple sources feeding one inbox: ads, posts, website, referrals, walk-ins

Not built for:

A business that spends nothing on advertising and gets everything by word of mouth: there is nothing to optimise yet
Ads that send people straight to a website checkout with no chat in the journey: Meta's normal website tracking already covers you

Before you ask

Quick answers

My ads do not point at chat.

Attribution here needs click-to-WhatsApp, Messenger or Instagram ads, because without that click there is nothing to attribute against. We check this at discovery, and if the fix is as simple as changing where the ad points, we show you how before anything is built.

I already see results in Ads Manager.

Ads Manager knows clicks and messages. It never knows which conversation became a sale, so a channel full of cheap enquiries that never buy can look like your best channel. This install reports by buyers, and feeds the sale back to Meta so the ads learn too.

How fast do I see it?

Sources attach from the day it goes live. One month of real data is enough to name your best and worst source by buyers, and we sit with you on that first month to turn it into a spend decision.

Do referrals and walk-ins show up too?

Yes. For channels that carry no technical source, we write source questions into the conversation, so referrals and walk-ins stop reading as zero.

Is this a content agency?

No. An agency sells you batches of posts forever. You own a generator fed by your own chat history: the AI Manager keeps drafting from your live conversations on a schedule after we leave. The first month of drafts is the proof, not the product.

Will it sound like AI?

The standing prompt carries your voice, your formats, your products and what you never say, and its memory of your business grows every month. You approve every draft, so nothing generic goes out with your name on it.

We are a Singapore company. Can we claim this under the EIS 400% AI tax deduction?

Yes, this is the kind of spend the scheme was built for: IRAS lists system development and deployment, consultancy and strategy, data and analytics, and training as qualifying AI business services. For YA2027 and YA2028 the EIS gives a 400% tax deduction on the first S$50,000 of qualifying AI spend per year, roughly 51 cents saved on every dollar for a profitable company at 17%. There is no application and no pre-approval: you claim it in the tax return you already file. Our part is to make it effortless. When the install is completed and accepted, we send the necessary documentation, itemised under this system's title, and we work with your accountant on anything else the claim needs from our side. Whether your company qualifies depends on your own situation, so confirm with your tax advisor.

ABC Sales AI · abcsales.ai · Every install is scoped to your business and quoted by your consultant. Outcomes depend on your market, offer and execution; what we commit to is the work, not the result. You are responsible for the content you send; campaigns are vetted against your industry's rules before launch. ABC Sales AI is not a tax advisor; any Singapore EIS treatment is for your tax advisor and IRAS to confirm.

Same ad spend. More buyers. And the next ad already written.

Every sale reported back to Meta, leads marked with their ad, Meta hunting for buyers instead of messages, and next month's posts drafted from what your customers said this week. Whatever the data says, it is yours.