ABC Sales AI · Attribution Install

AI Marketing Attribution and Conversion Tracking System
Count Buyers, Not Clicks

a.k.a. Know What Works

Every lead lands in the same inbox looking identical: nothing says which advertisement, post, page or person produced it. Your ads point at WhatsApp, but the click never gets attached to the conversation, so you cannot kill the losing ad or double the winning one, and next month's budget is a guess. Meanwhile Meta is optimising blind: it is told a message happened, never that a sale happened, so it hunts for more people who message and never buy.

We install source attribution and Meta conversion events across your chat channels, so every lead arrives carrying where it came from and every sale reports back to the ad that produced it. Within one month of real data you can name your best and worst source by buyers, and Meta starts optimising toward people who buy.

By buyers

not by clicks or enquiries

Automatic

sources attach without anyone typing anything

Trained

Meta learns from sales, not messages

See how it works Book a free strategy call

What it is costing you

Do the arithmetic in your own numbers

You know your cost per lead. You do not know your cost per buyer, and those are different numbers pointing in different directions. A channel full of cheap leads who never buy looks like your best channel on the report and is quietly your worst.

Fill it in yourself:

Ask yourself: last month, how much did you spend on marketing, and how many enquiries did it buy? That is your cost per enquiry. Of those enquiries, how many actually bought, and what does that make your cost per customer? Which channel produced the buyers? If the honest answer is no idea, then every decision about next month's budget is a guess, and half the budget is funding the wrong half.

How it works

So how does it actually work?

Answered the way you are already thinking about it.

I already know my cost per lead.

Cost per lead and cost per buyer are different numbers pointing in different directions.

1. Agree what a buyer actually is

We map your buying journey and agree what qualified, appointment and purchase actually mean in your business, because a conversion event is only as honest as its definition. We also decide the source categories that matter to you, and write source questions for the channels that carry no technical source, so referrals and walk-ins stop reading as zero.

This is the business expert half, and it is why the report answers your question rather than a generic one.

Your numbers mean what you think they mean.

How can a chat possibly know which ad it came from?

The click carries the answer. Today it is dropped at the door.

2. Attach the source to every lead

We switch on Auto Lead Creation with source tracking across every connected channel, create the source custom fields, and capture utm_source, utm_campaign, utm_content and fbclid from your website, web form and chat links.

Lead tagging and data capture attach to your AI Employee, so journey tags apply themselves during the conversation. Every lead arrives carrying where it came from, without anyone typing anything.

No lead ever arrives anonymous again.

Why does Meta keep sending me people who never buy?

Because it is told a message happened, never that a sale happened.

3. Teach Meta what a buyer looks like

We connect your Meta pixel and access token, attach conversion events, and map the milestones: Lead on qualification, AppointmentBooked on a booking, Purchase with value on the sale.

From then on Meta hears about sales, not just messages, and starts hunting for more people like your buyers instead of more people who message and go quiet.

Your ad spend starts optimising toward buyers.

Will I actually use this, or just stare at another dashboard?

A chart is not a decision. The last step turns one into the other.

4. The monthly spend decision

The Scheduled CEO Brief reports leads, qualified leads, appointments and sales by source, weekly and monthly, and Custom Notifications warn you when a source that used to convert stops converting.

Then we sit with you on the first month of real data and turn it into a spend decision, not just a chart: which source to feed, which to starve.

Next month's budget is a decision instead of a habit.

What we will do for you

Both halves of the work

Every install is two jobs: the thinking and the wiring. You should see both before you buy either.

The business expert work

Map your buying journey and agree what qualified, appointment and purchase actually mean in your business, because a conversion event is only as honest as its definition.
Decide the source categories that matter to you, so the report answers your question rather than a generic one.
Write the source questions for the channels that carry no technical source, so referrals and walk-ins stop reading as zero.
Sit with you on the first month of real data and turn it into a spend decision, not just a chart.

The AI and system configuration

Connect your Meta pixel and access token so conversion events can fire from your account.
Confirm the ads feeding your chat are click-to-WhatsApp, Messenger or Instagram, because without that click there is nothing to attribute against.
Switch on Auto Lead Creation with source tracking across every connected channel.
Create the source custom fields and capture utm_source, utm_campaign, utm_content and fbclid from your website, web form and chat links.
Attach lead tagging and data capture to your AI Employee so journey tags apply themselves during the conversation.
Attach Meta conversion events and map the milestones: Lead on qualification, AppointmentBooked on a booking, Purchase with value on the sale.
Build the Scheduled CEO Brief to report leads, qualified leads, appointments and sales by source, weekly and monthly.
Set Custom Notifications for when a source that used to convert stops converting.

The package

Done for you, end to end

Included: journey mapping and event definitions, source field setup, UTM and fbclid capture, Meta pixel and conversion event connection, source questions for offline channels, the source report, and the first-month review with your consultant.

Not included: the ads themselves, ad spend, and media buying (we make the numbers honest, you or your agency act on them).

What we need from you: access to your Meta Business Manager and ad account, your website and chat links, and a 30-minute kickoff.

Timeline: typically live within 1 to 2 weeks of kickoff; one month of real data names your best and worst source.

How this engagement is delivered

An AI system, deployed as a service

Every install is the deployment of an AI system into your business, delivered as a service. In the categories IRAS uses for qualifying AI business services, the work is:

Consultancy and strategy: The business expert work above: the mapping, the definitions, the copy and the working sessions.
System development and deployment: The AI and system configuration above: the AI Employee, AI Manager and platform capability switched on and wired to your business.
Data and analytics: The reports, briefs and alerts the system leaves running, built from your own conversation and business data.
System-related training: Handover and training so your team runs it without us.

Investment

Scoped and quoted for your business

No two businesses leak in the same place, so no two installs are identical. Your consultant scopes it with you, shows you exactly what it is worth against your own numbers, and quotes it. Killing one losing ad set usually pays for the whole install.

Singapore company? Install work like this is the kind of AI spend the EIS 400% deduction covers for YA2027 and YA2028, roughly 51 cents saved per dollar for a profitable company at 17%. No application: when the work is completed and accepted we send the claim documents, and your accountant adds it to your normal return. Forward our accountant page, and confirm your own eligibility with your tax advisor.

Book a free strategy call Or talk to a consultant on WhatsApp

We build a limited number of installs each month, so every system gets senior attention.

The Delivery Promise

Built, connected and proven on your live leads before handover. No refund clause, because nothing here depends on your market.

This is an install, not a bet. Attribution either fires or it does not, and we show it firing on real leads before we hand over, so a refund clause would only add doubt to something you will watch working. What we promise is the build: your pixel and conversion events connected, source tracking on every channel, the source fields capturing, the weekly brief scheduled, all tested on your live account and your team trained. If your ads are not the click-to-chat kind that attribution can see, we say so during scoping, before you commit. Everything we build stays yours:

The source fields and tagging setup, live across every channel
Your Meta pixel and conversion events, connected and firing
Every lead's source history: data that keeps compounding from day one
The Scheduled CEO Brief reporting sales by source, weekly and monthly

How you will know it worked: within one month of data, you can name your best source and your worst by buyers rather than by volume, and Meta has started optimising toward people who buy.

Honest fit check

This is not for everyone

Perfect for:

A business spending on Meta ads that point at WhatsApp, Messenger or Instagram chat
An owner who knows cost per enquiry but cannot name which channel produces buyers
Multiple sources feeding one inbox: ads, posts, website, referrals, walk-ins

Not built for:

A business that spends nothing on advertising and gets everything by word of mouth: there is nothing to optimise yet
Ads that send people straight to a website checkout with no chat in the journey: standard pixel tracking already covers you

Before you ask

Quick answers

My ads do not point at chat.

Attribution here needs click-to-WhatsApp, Messenger or Instagram ads, because without that click there is nothing to attribute against. We check this at discovery, and if the fix is as simple as changing where the ad points, we show you how before anything is built.

I already see results in Ads Manager.

Ads Manager knows clicks and messages. It never knows which conversation became a sale, so a channel full of cheap enquiries that never buy can look like your best channel. This install reports by buyers, and feeds the sale back to Meta so the ads learn too.

How fast do I see it?

Sources attach from the day it goes live. One month of real data is enough to name your best and worst source by buyers, and we sit with you on that first month to turn it into a spend decision.

Do referrals and walk-ins show up too?

Yes. For channels that carry no technical source, we write source questions into the conversation, so referrals and walk-ins stop reading as zero.

We are a Singapore company. Can we claim this under the EIS 400% AI tax deduction?

Yes, this is the kind of spend the scheme was built for: IRAS lists system development and deployment, consultancy and strategy, data and analytics, and training as qualifying AI business services. For YA2027 and YA2028 the EIS gives a 400% tax deduction on the first S$50,000 of qualifying AI spend per year, roughly 51 cents saved on every dollar for a profitable company at 17%. There is no application and no pre-approval: you claim it in the tax return you already file. Our part is to make it effortless. When the install is completed and accepted, we send the necessary documentation, itemised under this system's title, and we work with your accountant on anything else the claim needs from our side. Whether your company qualifies depends on your own situation, so confirm with your tax advisor.

ABC Sales AI · abcsales.ai · Every install is scoped to your business and quoted by your consultant. Outcomes depend on your market, offer and execution; the guarantee above is the promise we stand behind. You are responsible for the content you send; campaigns are vetted against your industry's rules before launch. ABC Sales AI is not a tax advisor; any Singapore EIS treatment is for your tax advisor and IRAS to confirm.

Stop paying for enquiries. Start counting buyers.

Every lead labelled with its source, every sale reported back to the ad that made it, and Meta hunting for buyers instead of messages. Whatever the data says, it is yours.