01Chapter
Agree the few numbers you run on.
We define conversion, average sale, repeat business or other agreed measures around your decisions. Does a sale count when it is booked or paid? Does a returning customer count across all branches or within one branch? Each measure gets an agreed source, calculation and reporting period.
You know what each number means and which decision it supports.
What counts as a sale?
- Business question
- Sources and definitions
- Records mapped to your business

Workflow illustration
Example: agree whether the report counts bookings or confirmed payments.
See the setup behind this: Agree the few numbers you run on.
Which numbers should we actually watch?
Start with the decisions you need to make.
1. Agree the measures
We define conversion, average sale, repeat business or other agreed measures around your decisions. Does a sale count when it is booked or paid? Does a returning customer count across all branches or within one branch? Each measure gets an agreed source, calculation and reporting period. Customer value uses the available history, with gaps kept visible.
You know what each number means and which decision it supports.







