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AI Dormant Lead Reactivation Engine

Your old enquiries. Your next opportunity.

You paid to get their attention. They asked, then went quiet. Give suitable past enquiries a fresh reason to return, and keep renewed interest moving towards a sale.

Book a free strategy callSee how it works
Kong Ming holds an envelope above a storage box of letters beside the steps for reconnecting with past contacts.
  • Group
  • Reconnect
  • Learn
  • Group: relevant contact groups
  • Reconnect: a useful reason to reply
  • Learn: results from each round
Fixes audit area C2Would this help your business? Explore its potential value.

About a minute and a half, with sound. Illustrative story and sample offer, not a customer result.

Hundreds of old enquiries are sitting in your phone. Nobody follows up, and you keep paying for new leads.

People who already know your business sit in old chats, quotations and customer records. They asked, then went quiet, and nobody went back to them.

They asked for a quote

Interested. Then silent.

They explored your offer, but the conversation never reached a decision.

The timing was wrong

Not ready then. Maybe ready now.

Their needs, budget or circumstances may have changed since you last spoke.

They bought before

They know you. Do they hear from you?

A past customer may need you again, but your business is no longer top of mind.

Wake them up, bring them back to a conversation, then let it run every quarter.

  1. Step 1Check eligibilityClean the list. Remove opt-outs, recent buyers and anyone you have no permission to message.
  2. Step 2Group by contextBy what they asked, when, and what they bought.
  3. Step 3Start the conversationAn approved reason to reply. AI handles replies; your team takes the next step.
  4. Step 4Review the responseResults reviewed and the next round drafted, every quarter.
Read the full approach

We clean the available records, agree who is suitable to contact and create a useful reason to reconnect. Each round informs the next. We define suitable contact groups, messages and sending rules with you. Messaging permissions, opt-outs and provider requirements still apply.

Here's what we plan to do for you

What happens at each step.

01Chapter

Start with the right people.

We review the available records and group suitable contacts by their needs, history and stage. Opt-outs and anyone excluded by recent purchases, active service or other agreed triggers are removed. Eligibility is checked again before each send using available updates. Every message includes an easy way to opt out, which also protects your WhatsApp number.

You have a clearer view of who is suitable for this campaign.

A list with a reason

  1. History checked
  2. Suitable group
  3. Exclusions applied
Kong Ming holds a customer record and points to the information that matters.

Workflow illustration

An old enquiry with no recent purchase may fit the campaign. A current customer receiving the service may not.

See the setup behind this: Start with the right people.

Can we work with older or scattered records?

Start by checking what can be used.

1. Clean the list and agree the groups

We review the available records and group suitable contacts by their needs, history and stage. Opt-outs and anyone excluded by recent purchases, active service or other agreed triggers are removed. Eligibility is checked again before each send using available updates.

You have a clearer view of who is suitable for this campaign.

02Chapter

A fresh reason to talk, and every reply handled.

We prepare a personalised opener with a useful update, offer or other reason to respond. You approve the messages and sending plan. We send in agreed waves, the AI continues from each reply using the history it has, and conversations that need a person go to your team with the context.

  • Interest you had already earned.A past enquiry, not a stranger.
  • A reason to think about you again.An offer, update or story that fits. It does not have to be a discount.
  • A conversation moving towards a sale.AI continues. Your team confirms the visit.

An interested reply has a clear path to the next conversation.

Illustration · sample data

WhatsApp chat: Sarah asked for facial prices in July and went quiet. Today the salon offers a RM199 one-session trial, the AI answers her questions, and the team confirms Saturday 11am
From a quiet chat to “when can I come?”
See the setup behind this: A fresh reason to talk, and every reply handled.

What gives people a reason to reply?

A relevant message starts with their situation.

2. The message, approved by you

We prepare a personalised opener with a useful update, offer or other reason to respond. You approve the messages and sending plan. The flow includes opt-out handling and follows the selected provider’s messaging requirements.

The invitation is relevant and respects the customer’s choice.

What happens when someone replies?

An interested reply needs a useful next step.

3. Reply handling and human handover

The AI continues using available history and new replies. A purchase or agreed stage change ends the old reactivation sequence and starts the appropriate next step. Conversations needing a person are routed to the team with the context available.

Replies continue into the agreed customer journey.

03Chapter

Use each round to improve the next.

The four agreed messages are saved for reuse. Each quarter, AI Manager refreshes groups from available data and drafts the next round for your approval. Each round reports replies, appointments, sales and value where records support those measures.

The next round builds on current records and the response to previous campaigns.

Keep what works, update what changed

  1. Results reviewed
  2. Groups refreshed
  3. Next round approved
Kong Ming reviews a chart on a tablet.

Workflow illustration

Before the next round, recent buyers and opt-outs are removed from groups where the old message no longer fits.

See the setup behind this: Use each round to improve the next.

How do we prepare the next campaign?

Use what changed and what the last round taught you.

4. The repeatable programme

The four agreed messages are saved for reuse. Each quarter, AI Manager refreshes groups from available data and drafts the next round for your approval. Each round reports replies, appointments, sales and value where records support those measures.

The next round builds on current records and the response to previous campaigns.

Illustrative example

Why an engine, not another task?

Renewed interest needs somewhere to go.

A reply is only the beginning. The value is keeping the conversation alive until the customer has a clear next step.

A worked example to explain the setup, not a customer result or a product screenshot.

Choose the group
Identify suitable past enquiries and check the agreed eligibility rules.
Give a reason
Share the relevant update with an approved invitation to ask more.
Respond and review
Handle replies, update customer stages and record the response to this round.

When old leads depend on memory

Busy days. Forgotten opportunities.

An old list stays untouched. A promising reply waits. Your team moves on to the next new enquiry.

With a reactivation engine

Another chance. A team ready for it.

Suitable past contacts have a reason to reply. AI continues the conversation and routes interested enquiries to your team with context.

Make more of past marketing.

Revisit attention you already earned.

Bring old interest back.

Don't leave old leads waiting for someone to revisit them.

See what comes back.

Review recorded replies, appointments and purchases.

The reason to reconnect comes from the customer’s earlier interest.

An approved campaign with reply handling built in

We define suitable contact groups, messages and sending rules with you. Messaging permissions, opt-outs and provider requirements still apply.

What you get

  • A cleaned and grouped contact list based on available customer records.
  • Approved messages, sending waves, reply flows and human handovers.
  • Campaign reporting and a repeatable process for the next approved round.

What we need from you

a 30-minute kickoff, message approvals, and your choice of offer.

Timeline:

1 to 2 weeks from kickoff. Replies come in as the waves go out.

Not included:

paid ads, and the offer itself (we advise, you decide). Not included on any system: WhatsApp, LINE or other messaging fees and credits, ad spend and ad management, and your other apps' subscriptions or API fees.

What is included
  • Contacts drawn from available chats and records, cleaned and grouped by relevant history and stage
  • A story and offer for the round developed with you, with eligibility and sending rules agreed before launch
  • Different messages for the selected groups, copy in your voice, and agreed sending waves and timings
  • AI reply handling around the clock, human hand-over rules and opt-out handling
  • The quarterly rerun: groups refreshed from available data and the next round drafted for your approval
  • Testing and reporting on sends, replies, bookings and purchases where the records support them

What you get

  • A cleaned list with groups based on available customer records
  • A quarterly campaign process with messages reviewed and approved by you
  • Agreed sending waves through the official WhatsApp business channel, subject to its messaging requirements
  • AI reply handling with agreed human handovers
  • A campaign report showing responses and sales where the records support them

By yourself

Export available records, check contact eligibility, clean and group the list, write four messages, plan sending waves around the provider’s requirements, and arrange replies, handovers and opt-outs.

With us

A 30-minute kickoff, message approvals, your choice of offer.

How we deliver it

Every install is the deployment of an AI system into your business, delivered as a service. In the categories IRAS uses for qualifying AI business services, the work is:

Consultancy and strategy
The business expert work above: the mapping, the definitions, the copy and the working sessions.
System development
The AI and system configuration above: the AI Employee, AI Manager and platform capability switched on and wired to your business.
Data and analytics
The data mapping and checks, plus any reports, briefs or alerts included in the agreed scope.
System-related training
Handover and training so your team runs it without us.
Already on ABC Sales AI?

Guided Launch set up one workflow with you, a first version built to get your first win, so what you already have depends on the one you chose. Typically:

Onboarding gave you

one wake-up campaign to your existing list, run once with you.

This adds

A quarterly programme using current customer groups: the comeback reason and messages, eligibility checks, paced sending, replies handled and results reviewed. We reuse customer memory and lifecycle rules already in place; shared setup is scoped once.

Agree the work before you decide.

Your consultant agrees the outcomes, scope and delivery checks with you, explains the investment, and provides a quote for your business.

We scope the campaign around your usable contact list, selected groups and reply-handling needs. The potential value depends on your own sales figures and campaign response.

Book a free strategy call

Runs on your ABC Sales AI platform subscription. If you came through Guided Launch, you already have it.

We review your booking tools, POS, payment system and customer records during discovery. Your proposal identifies the connections we can build, the access they need and how we will test the agreed workflow.

We are a Singapore company. Can we claim this under the EIS 400% AI tax deduction?

Singapore company? Install work like this is generally the kind of AI spend the EIS 400% deduction covers for YA2027 and YA2028: up to about 51 cents of extra tax saving per dollar over a normal deduction, at the 17% headline rate. No pre-approval: when the work is completed and accepted we send the claim documents, and your accountant adds it to your normal return. Forward our accountant page, and confirm your own eligibility with your tax advisor.

Built, then tuned until it really works

We build everything on this page, and we stay on it until it is really working. We do not promise how far your numbers move.

Our commitment and what you keep

Whether the numbers move depends on your customers, your season and your list as much as on the system, so we do not promise a result, and we do not switch it on and leave. We build everything on this page, connect it to your tools as far as they allow, test it on your real conversations, and keep tweaking the messages, the timing and the rules until it is really working. We need your feedback along the way, because what a good result looks like is different for every owner. The scope is what is written on this page. The decisions that are yours stay yours: the offer, the prices, the rules. We bring the expertise, surface the options and build. You decide. Everything we build stays yours:

  • Your cleaned, grouped list: an asset you never had before
  • Every message, approved in your voice
  • The live automation, ready to run on the next batch of sleepers
  • The report showing exactly what your list responded to

Whatever your market does, you keep everything on this list, and we keep working with you until the system is doing what this page says.

Honest fit check

Perfect for:

  • Any business with a history of enquiries and customers in its chats and records
  • Slow months, quiet pipelines, big lists nobody has touched in a year

Not built for:

  • A brand-new business with no list yet: start with Lead Capture instead

Quick answers

My list is old. Is it dead?

Older contacts may still be relevant, but we first check the available records, permissions and contact eligibility. The campaign response then helps you judge whether further contact is worthwhile.

I have nothing new to offer them.

The reason-to-reply is part of the design. We build it with you from what you already have: a new service, a restock, a season, a check-in with value attached.

Can I approve the messages?

Every word, before anything sends. It sounds like you because you signed it off.

Does it run again?

The agreed quarterly process refreshes groups from available data and drafts the next round for your approval. You review the results and the proposed messages before another round runs.

We are a Singapore company. Can we claim this under the EIS 400% AI tax deduction?

Often, yes. For YA2027 and YA2028 the EIS gives a 400% tax deduction on up to S$50,000 of qualifying AI spend per year of assessment. IRAS's examples of qualifying AI business services include system development, consultancy and strategy, data and analytics, and system-related training. At the 17% headline rate that is up to about 51 cents of extra tax saving per dollar compared with a normal deduction; your actual saving depends on your tax position. Grant-funded amounts and non-AI items such as messaging fees do not qualify, and mixed packages are split. There is no application and no pre-approval: you claim it in the tax return you already file. Our part is to make it effortless. When the install is completed and accepted, we send the necessary documentation, itemised under this system's title, and we work with your accountant on anything else the claim needs from our side. Whether your company qualifies depends on your own situation, so confirm with your tax advisor.

ABC Sales AI · abcsales.ai · Every install is scoped to your business and quoted by your consultant. Outcomes depend on your market, offer and execution; what we commit to is the work, not the result. You are responsible for the content you send; campaigns are vetted against your industry's rules before launch. ABC Sales AI is not a tax advisor; any Singapore EIS treatment is for your tax advisor and IRAS to confirm.

What could you recover from the ones you already have?

Show us the customer history you have and what has changed in your business. We will help assess who it makes sense to contact and why.

Book a free strategy callOr talk to a consultant on WhatsApp