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ABC Sales AI · Campaign Programme

Fixes audit area C3

AI Dormant Customer Reactivation Engine
Wake Your List Every Quarter

a.k.a. The Offer Campaign

Sitting in your phone right now are hundreds, maybe thousands, of people who asked, enquired, almost bought, and went quiet. You paid for every one of them: in ads, in events, in your team's time. Every month they sleep, the list gets colder, while new leads cost more every year.

We wake them up properly: warm, personal messages with a real reason to reply, never promo blasts. The AI catches every reply instantly, qualifies the interested, books them in, and hands hot conversations to your team ready to close.

Prepaid

you already paid for every contact

Personal

messages designed to get replies, not blocks

Yours

the cleaned list and machine stay with you

What it is costing you

Do the arithmetic in your own numbers

You already paid for every one of these people once. The only campaign most of them ever got was a one-time wake-up, and when a round works, nobody repeats it, because it was one person's effort on a motivated week. That cost does not land once: it repeats every quarter the list stays quiet.

Fill it in yourself:

How many people enquired in the last twelve months and never bought? If a small share of them came back each quarter, multiplied by your average sale, what would a year of rounds be worth? And what would you spend on ads to get the same number of conversations from strangers?

How it works

So how does it actually work?

Answered the way you are already thinking about it.

My data is a mess, spread everywhere.

Messy is normal. Messy is why this is a service, not a button.

1. Extract, clean, segment

Every dormant contact pulled from your systems, dead entries removed, segmented by who they are and how they went quiet. For many owners this is the first time they see what their list actually holds.

You finally know what your list is worth.

Will they feel spammed and block me?

This is exactly why you do it with a system, not a blast.

2. The comeback message, approved by you

A warm, personalized opener with a real reason to reply: an offer, an update, something of value. You approve every word before anything sends. Spaced sending and clean opt-outs protect your account health.

The ones who opt out were never buying. Your list comes out cleaner.

What happens when they reply?

A woken lead cools again in minutes if nobody answers.

3. Replies handled instantly, around the clock

The AI answers in seconds, qualifies interest, books appointments, and follows up the silent ones gently. Hot conversations route to your team with full context, ready to close.

No woken lead ever waits for morning.

So is this a one-off blast?

A campaign you run once is an event. One that rebuilds itself is an asset.

4. The quarterly programme

The four-message arc is saved as reusable templates, and a recurring AI Manager workflow rebuilds the segments on live data each quarter, drafts the next round from what has changed, and puts it in front of you to approve. The campaign stops being an event somebody has to organise.

Every round reports replies, appointments, sales and value, so each one can be compared to the last, on a list that keeps growing.

The round is repeatable every quarter instead of being a one-off.

What we will do for you

Both halves of the work

Every install is two jobs: the thinking and the wiring. You should see both before you buy either.

The business expert work

  • Segment the list properly by what they originally asked about, how warm they were, how long ago, and whether they ever bought.
  • Design the offer behind each campaign, with real bonuses, a true deadline and a believable reason why.
  • Write the four-message arc: the announcement, the motivation raiser, the question clearer and the gap closer.
  • Plan the reply handling before launch, so twenty replies is a good day rather than a crisis.

The AI and system configuration

  • Use Search by Meaning to build segments by what people actually asked about, rather than by tags nobody ever applied.
  • Build the campaign with Broadcast with Confidence and Bulk Operations, enrolled by Selective Enrollment on those segments.
  • Save the four-message arc as reusable automation templates, so the next round is an edit rather than a rebuild.
  • Install the engine: a recurring AI Manager workflow that rebuilds the segments on live data each quarter, drafts the next round from what has changed, and puts it in front of you to approve. The campaign stops being an event somebody has to organise.
  • Attach lead automation so a reply moves the person out of the campaign and into the right follow-up.
  • Use the Prioritise Follow-up Report to produce the shortlist worth a human phone call, with the messages already drafted.
  • Report replies, appointments, sales and value from every round, so each one can be compared to the last.

The package

Done for you, end to end

Included: list extraction, cleaning and segmentation, all copy, the flows, testing, reply and opt-out handling, and the final report.

Not included: paid ads, and the offer itself (we advise, you decide).

What we need from you: a 30-minute kickoff, message approvals, and your choice of offer.

Timeline: typically live within 1 to 2 weeks of kickoff; replies come in as the waves go out.

How this engagement is delivered

An AI system, deployed as a service

Every install is the deployment of an AI system into your business, delivered as a service. In the categories IRAS uses for qualifying AI business services, the work is:

Consultancy and strategy
The business expert work above: the mapping, the definitions, the copy and the working sessions.
System development and deployment
The AI and system configuration above: the AI Employee, AI Manager and platform capability switched on and wired to your business.
Data and analytics
The reports, briefs and alerts the system leaves running, built from your own conversation and business data.
System-related training
Handover and training so your team runs it without us.

Investment

Scoped and quoted for your business

No two businesses leak in the same place, so no two installs are identical. Your consultant scopes it with you, shows you exactly what it is worth against your own numbers, and quotes it. A handful of woken bookings usually covers the whole campaign.

Singapore company? Install work like this is the kind of AI spend the EIS 400% deduction covers for YA2027 and YA2028, roughly 51 cents saved per dollar for a profitable company at 17%. No application: when the work is completed and accepted we send the claim documents, and your accountant adds it to your normal return. Forward our accountant page, and confirm your own eligibility with your tax advisor.

We build a limited number of installs each month, so every system gets senior attention.

The Cannot-Lose Guarantee

We keep working the list until it produces. If it still misses what we agreed, half back, and the list stays yours.

We say it honestly at discovery if we do not believe in your list, and we would rather lose the quote than run a campaign we do not believe in. Then we build the campaign, send it, and stay on it: if the replies are not coming, we rework the segments, the offer and the messages until they do. If after that it still has not delivered what we agreed in writing, we refund half your fee, and you keep everything we built. The exact terms sit in your service agreement. Whatever the market says, you keep:

  • Your cleaned, segmented list: an asset you never had before
  • Every script and message sequence, approved in your voice
  • The live automation, ready to rerun on the next batch of sleepers
  • The report showing exactly what your list responded to

Worst case: you paid to finally know your list, and you own the machine that works it. Best case: your cheapest customers this year come from contacts you had already written off.

Honest fit check

This is not for everyone

Perfect for:

  • Any business with a history of enquiries and customers in its chats and records
  • Slow months, quiet pipelines, big lists nobody has touched in a year

Not built for:

  • A brand-new business with no list yet: start with the Capture System instead

Before you ask

Quick answers

My list is old. Is it dead?

Older means colder, not dead, and cleaning is included. The response shows within days of launch.

I have nothing new to offer them.

The reason-to-reply is part of the design. We build it with you from what you already have: a new service, a restock, a season, a check-in with value attached.

Can I approve the messages?

Every word, before anything sends. It sounds like you because you signed it off.

Does it run again?

That is the point. The engine rebuilds its own segments each quarter and drafts the next round for your approval. The first campaign is its proof, not the product.

We are a Singapore company. Can we claim this under the EIS 400% AI tax deduction?

Yes, this is the kind of spend the scheme was built for: IRAS lists system development and deployment, consultancy and strategy, data and analytics, and training as qualifying AI business services. For YA2027 and YA2028 the EIS gives a 400% tax deduction on the first S$50,000 of qualifying AI spend per year, roughly 51 cents saved on every dollar for a profitable company at 17%. There is no application and no pre-approval: you claim it in the tax return you already file. Our part is to make it effortless. When the install is completed and accepted, we send the necessary documentation, itemised under this system's title, and we work with your accountant on anything else the claim needs from our side. Whether your company qualifies depends on your own situation, so confirm with your tax advisor.

ABC Sales AI · abcsales.ai · Every install is scoped to your business and quoted by your consultant. Outcomes depend on your market, offer and execution; the guarantee above is the promise we stand behind. You are responsible for the content you send; campaigns are vetted against your industry's rules before launch. ABC Sales AI is not a tax advisor; any Singapore EIS treatment is for your tax advisor and IRAS to confirm.

Your cheapest new customers are the ones you already paid for.

Install the engine that wakes them every quarter: personal, warm, handled around the clock, with a real offer behind it. And keep the cleaned list and the machine, whatever happens.