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ABC Sales AI · Vertical Install: Events, Coaching, Education

Fixes audit area B3 · Events and webinars

AI Event Registration and Follow-Up Engine
The System Before and After the Room

a.k.a. The Webinar Engine

You pay in ads, effort and reputation to fill the room, and the money is made before and after the room: in the reminder cadence that decides who shows up, in capturing the interested hands while they are raised, and in the follow-up that happens within 48 hours or never. Most operators run the middle brilliantly and leave both ends to memory and midnight energy.

Registration opens a conversation instantly. The reminders run themselves. The interested hands get captured live with one QR. And by ten the next morning, your team has a follow-up script for every single lead, matched to what that person actually said and voted during your event.

Show-up

protected by a personal cadence

Captured

serious hands raised, recorded, tagged

By 10am

a follow-up script for every lead

What it is costing you

Do the arithmetic in your own numbers

You paid in ads, effort and reputation to win the registration, and then you lost it in the gap between the yes and the day. Registrants hear nothing between registering and the event itself, and half of them do not come.

Fill it in yourself:

Of every ten people who register for your event, how many actually walk into the room? That gap, times your average sale, times the events you run in a year, is what this area costs you. And the staff time preparing seats for people who never arrived, and checking in by hand the ones who did, is on top.

How it works

So how does it actually work?

Answered the way you are already thinking about it.

How do I get more of my registrants to actually show?

The show-up battle is won in the days before, not the minutes after.

1. Registration to show-up

The chat opens the moment they register, captures their pain before the event, and runs a personal reminder cadence that keeps the window warm. They arrive already engaged, because the conversation started days ago.

The room fills with people who already told you what they want.

How do I know who in the room is serious?

Interest raised live and never captured is the biggest leak in events.

2. The live layer

Audience votes capture industry, self-diagnosis and pain in real time. The QR gate captures the serious hands before the price is even revealed, protecting the room's energy and giving you a ranked list of who leaned in.

You leave the event knowing exactly who wanted what.

What happens the morning after?

The fortune is in the follow-up nobody has energy for on day three.

3. The overnight gameplan

Transcript, chat, votes and attendance synthesized overnight. By morning: a follow-up script for every lead, matched to their own words and votes, plus objection-specific messages for scanners who did not convert while the event is still warm.

Manpower reduced, and no interested lead ever goes cold unworked.

And after this event?

One event teaches you. A system compounds you.

4. The long tail and the report

Every attendee tagged by their votes, so campaigns months later speak to what each person cared about. The report surfaces what your audience always asks, the top objections, drop-off points, and what to do next time. The engine stays yours and reuses for every event.

Each event makes the next one stronger.

What we will do for you

Both halves of the work

Every install is two jobs: the thinking and the wiring. You should see both before you buy either.

The business expert work

  • Map your journey either side of the room: what should happen between registration and the day, who meets each attendee, and what must be captured after the room empties.
  • Decide the reminder cadence for your event, which is not the same for a free evening webinar and a paid seminar in a ballroom.
  • Write the confirmation, the reminders, the day-of messages and the rescue message for the registrant who did not show.
  • Decide what each segment hears afterwards: the person who showed, and the person who registered and did not.

The AI and system configuration

  • Build the reminder ladder that asks for confirmation of attendance, so the registrant who cannot come tells you before the day instead of silently not appearing.
  • Switch on Event Check-In, so registration, reminders and attendance run on one QR, instead of the amateur version: a Google Sheet and hours spent checking people in at the door.
  • Set up the same-day rescue for the registrant who did not show, while the intent is still warm.
  • Hand you the attendee list already segmented the moment the event ends: registered, showed, did not show, each group ready for its own follow-up.
  • Capture what each attendee asked into Lead Notes with AI context on, so the follow-up conversation remembers the room.
  • Fire conversion events back to your ad account, so your ads learn who actually turned up, not just who registered.

The package

Done for you, end to end

Included: the cadence flows, vote and QR design, follow-up flows, the overnight gameplan setup, tagging, all copy, and testing.

Not included: paid ads to fill registrations, and the event content itself (we advise on the close structure).

What we need from you: the event date, the offer, the content outline, and approvals.

Timeline: built backwards from your next event date.

Read the free Webinar Framework

How this engagement is delivered

An AI system, deployed as a service

Every install is the deployment of an AI system into your business, delivered as a service. In the categories IRAS uses for qualifying AI business services, the work is:

Consultancy and strategy
The business expert work above: the mapping, the definitions, the copy and the working sessions.
System development and deployment
The AI and system configuration above: the AI Employee, AI Manager and platform capability switched on and wired to your business.
Data and analytics
The reports, briefs and alerts the system leaves running, built from your own conversation and business data.
System-related training
Handover and training so your team runs it without us.

Investment

Scoped and quoted for your business

No two businesses leak in the same place, so no two installs are identical. Your consultant scopes it with you, shows you exactly what it is worth against your own numbers, and quotes it. As published in our Webinar Framework: you are buying the install.

Singapore company? Install work like this is the kind of AI spend the EIS 400% deduction covers for YA2027 and YA2028, roughly 51 cents saved per dollar for a profitable company at 17%. No application: when the work is completed and accepted we send the claim documents, and your accountant adds it to your normal return. Forward our accountant page, and confirm your own eligibility with your tax advisor.

We build a limited number of installs each month, so every system gets senior attention.

The Cannot-Lose Guarantee

We tune it until the room fills and the follow-up lands. If it still misses what we agreed, half back, and the insights stay yours.

Show rates and closes depend on your audience, your offer and your event as much as on the system, so we stay on it: cadence, capture, gameplan and follow-up run as scoped on your event, and we keep refining the reminders and the follow-up scripts until the numbers move. If after that it still has not delivered what we agreed in writing, we refund half your fee, and you keep everything we built. The exact terms sit in your service agreement. Whatever the event produces, you keep:

  • The engine itself: cadence, votes, QR and follow-up flows, reusable on every future event
  • The tagged attendee database, segmented by what each person cared about
  • The insight report: what your audience always asks, the top objections, the drop-offs
  • The what-to-do-next gameplan for your following event

Worst case: your team's manpower drops, you finally know your audience's real questions and objections, and you hold a written plan for the next event. Best case: the room converts like never before, and every event after rides the same engine.

Honest fit check

This is not for everyone

Perfect for:

  • Coaches, education businesses, high-ticket B2B: anyone filling rooms or Zoom calls
  • Operators with good content and chaotic follow-up

Not built for:

  • Businesses that never run events and never plan to (although this is Book 2's new lead machine, if you are ready to start)

Before you ask

Quick answers

My webinars already convert.

Then the engine multiplies what works: protected show-up and full follow-up coverage. The report will show the leak you cannot currently see: who was interested and never got a call.

We run physical seminars, not webinars.

Even better: QR and chat work in a ballroom at least as well as on a screen.

Scripted follow-up feels canned.

Each script is generated from what that person said and voted at your event. More personal than anything a tired team writes at midnight.

What happens after the event?

The engine stays yours. Every new event reuses it.

We are a Singapore company. Can we claim this under the EIS 400% AI tax deduction?

Yes, this is the kind of spend the scheme was built for: IRAS lists system development and deployment, consultancy and strategy, data and analytics, and training as qualifying AI business services. For YA2027 and YA2028 the EIS gives a 400% tax deduction on the first S$50,000 of qualifying AI spend per year, roughly 51 cents saved on every dollar for a profitable company at 17%. There is no application and no pre-approval: you claim it in the tax return you already file. Our part is to make it effortless. When the install is completed and accepted, we send the necessary documentation, itemised under this system's title, and we work with your accountant on anything else the claim needs from our side. Whether your company qualifies depends on your own situation, so confirm with your tax advisor.

ABC Sales AI · abcsales.ai · Every install is scoped to your business and quoted by your consultant. Outcomes depend on your market, offer and execution; the guarantee above is the promise we stand behind. You are responsible for the content you send; campaigns are vetted against your industry's rules before launch. ABC Sales AI is not a tax advisor; any Singapore EIS treatment is for your tax advisor and IRAS to confirm.

The webinar is the middle. The system is what converts.

Filled better, captured live, followed up by morning, smarter every event.