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AI Event Registration and Follow-Up Engine

Your event ends. By 10am, sales has a plan.

People register and don’t show up. Interested attendees go home without a follow-up. We build the reminders, capture the signals and turn Zoom records plus WhatsApp chats into a hot-lead analysis, a script per lead and your team’s game plan by 10am the next morning.

Book a free strategy callSee how it works
Kong Ming in a navy host outfit with three kittens, beside a registration, attendance and follow-up flow.
  • Before the eventreminders handled
  • During the eventattendance recorded
  • After the eventyour 10am sales plan
  • For: webinars, seminars and in-person events
  • Built around: your audience, offer and tools
  • Afterwards: follow-up for no-shows and non-buyers
Fixes audit area B2Would this help your business? Explore its potential value.

80 seconds, with sound. Real check-in screens; the follow-up report uses fictional event records.

Stop losing the leads you already paid to attract.

You deliver the event. We handle the work that gets people there and turns their interest into a relevant sales conversation afterwards.

The familiar problem

Follow-up should not depend on midnight energy.

Remembering who asked what, matching the Zoom name to a WhatsApp chat and deciding what sales should say takes more than a registration list.

What we put in place

What we do

Our team designs and builds that handover: the connections, lead analysis, priority rules, individual scripts and follow-up sequences. You get the work done and a team that keeps improving it. You approve the scripts and business decisions. We build, test and tune the system around your event.

Get them there. Capture the interest. Follow through.

One event journey, built around your audience, offer and tools.

  1. 01 / Before the eventGive registrants a reason to show up.You get reminders in your voice, from sign-up to the event.
  2. 02 / During the eventKnow who came and what they cared about.You get attendance and buying signals connected to the person.
  3. 03 / By 10am next morningA hot-lead report. A script per lead.You get who to contact first, why they matter and what to say.
  4. 04 / After the first follow-upKeep the conversation going.You get two long-tail follow-up paths, with messages written and the flow built for you.

We review registered, attended, captured and bought after each event, then tune the agreed messages, timing and rules. You keep the engine, attendee list, scripts and audience insights.

Read the full approach

Registration starts a conversation and the reminder sequence. QR interactions, polls and questions record interest during the event. By 10am the next morning, your team receives a follow-up draft for each lead, using the available event context. We connect the agreed registration form, sheet or customer records, test two reminder versions and review attendance and follow-up results.

Real product screens / Fictional demonstration records

See what the system does.

01Chapter

Give registrants a reason to show up.

We connect registration, write your reminders and plan the timing. Two versions are tested so we can keep improving the message.

Reminders in your voice, from sign-up to the event.

Registered, with a reason to attend.

  1. Registration received
  2. Interest recorded
  3. Reminder scheduled
Kong Ming holds a customer record and points to the information that matters.

Workflow illustration

Example: Interested in improving sales follow-up. Event details confirmed and the next reminder scheduled.

See the setup behind this: Give registrants a reason to show up.

How do we help registrants prepare and attend?

Start the conversation before the event.

1. Registration to show-up

Registration opens a chat to learn what the person wants help with. A reminder sequence keeps the event details available and refers to their interests where useful.

You know more about the people registered to attend.

02Chapter

A personal ticket. A check-in recorded at the door.

For physical events, a personal QR ticket and door check-in. For webinars, slide QR keyword responses, questions and attendance records. We set up your ticket and check-in flow so the attendance list is ready for the follow-up.

Attendance and buying signals connected to the person.

Real product screen

01 / A personalised event ticket. Actual product interface with demonstration data.
01 / A personalised event ticket. A real WhatsApp pass delivered in our internal demonstration, with a personal QR code for the attendee.

Real product screen

02 / Check-in at the door. Actual product interface with demonstration data.
02 / Check-in at the door. The same demonstration ticket was checked in. The actual dashboard records one attendee and zero pending.

Real product screen

03 / A QR check-in recorded. Actual product interface with demonstration data.
03 / A QR check-in recorded. The actual record shows qr_code as the check-in method, with a time and Checked In status.
See the setup behind this: A personal ticket. A check-in recorded at the door.

How do we record who wants to know more?

Give attendees a clear way to express interest.

2. Live interaction and interest capture

Polls capture relevant business details and questions. A QR prompt records requests for more information, including before the price reveal where that fits your event, so your team has a list of people to follow up with.

Keep the expressed interest and the context behind it.

03Chapter

10:00am. The next conversation is ready.

AIM brings together Zoom transcript/questions, join and leave times and WhatsApp chats. We turn those signals into priorities and a sales game plan.

  • Zoom event recordsTranscript, questions, join and leave times.
  • WhatsApp conversationsWhat the person asked before and after the session.
  • AIM follow-up reportPriorities, evidence, a script per lead and a team game plan.

The captures show the actual product interface using clearly labelled sample records. They illustrate the deliverables; they are not customer results or evidence of a live Zoom connection in this demonstration.

Who to contact first, why they matter and what to say.

Real screen, sample data

04 / AIM hot-lead analysis. Actual product interface with demonstration data.
04 / AIM hot-lead analysis. Lead priority is supported by the event question, attendance and WhatsApp context. Attendance alone is not buying intent.

Real screen, sample data

05 / A follow-up script per lead. Actual product interface with demonstration data.
05 / A follow-up script per lead. Different evidence produces a different opening message. Every script is prepared for client review.

Real screen, sample data

06 / The sales team game plan. Actual product interface with demonstration data.
06 / The sales team game plan. A clear order of attention, the reason for each next step and the conversation the team should move forward.
See the setup behind this: 10:00am. The next conversation is ready.

What does the team receive the next morning?

Follow-up drafts built from the event records.

3. The plan for the morning after

The available transcript, chat, polls and attendance are brought together overnight. By the next morning, the team has a draft for each lead based on that context, including relevant questions or objections for people who showed interest but did not buy.

Your team has a starting point for each follow-up conversation.

04Chapter

Not there yet does not mean forgotten.

No-shows get a route back into the conversation. Attendees who did not buy get follow-up around their interest or objection. We build and write both paths, so the next event or next conversation has a warmer starting point.

  • Registered / Did not attendBring them back into the conversation. A useful recap or replay where available, a question about their interests and a relevant next invitation.
  • Attended / Did not buyFollow up on the reason they paused. A reply to their question or objection, relevant proof or support and an appropriate next step when they are ready.

Purchase and reply signals keep the follow-up relevant. Buyers move out of the non-buyer path; new replies can change what happens next.

Two long-tail follow-up paths, with messages written and the flow built for you.

Real screen, sample data

07 / Two long-tail follow-up paths. Actual product interface with demonstration data.
07 / Two long-tail follow-up paths. No-shows get a route back in; attendees who did not buy get relevant nurture. Replies and confirmed purchases change the path.
See the setup behind this: Not there yet does not mean forgotten.

How does this help the next event?

Keep the useful records and review the results.

4. Longer-term follow-up and reporting

Attendee interests inform groups for later campaigns. The report brings together common questions, objections and drop-off points to guide the next event. The engine and configured flows stay yours to reuse.

Each event leaves records and lessons your team can use again.

Illustrative example

The handover your team opens the next morning

The interest is in the details.

Someone who stayed and asked about rolling out to three branches needs a different message from someone who missed the session. We design those differences into the follow-up.

A worked example to explain the setup, not a customer result or a product screenshot.

Who first? A ranked attention list.
Buying signals with the evidence behind each priority, so sales can act without re-reading the whole event.
What to say? A relevant script per lead.
A message based on the person’s question, WhatsApp context and next step, ready for your approval.
What happens today? A sales team game plan.
Who needs a call, which concern to answer and which next action to move forward.

Lead priority is supported by the event question, attendance and WhatsApp context. Attendance alone is not buying intent.

A reusable event flow, configured around your offer.

We set up the agreed registration connection, reminders, live capture and follow-up. Your event date, content outline and offer guide the build, and existing workflows are reviewed first.

What you get

  • Registration and reminders connected
  • Check-in and live interest captured
  • Follow-up drafts and event reporting prepared

What we need from you

the event date, the offer, the content outline, and approvals.

Timeline:

Built backwards from your next event date.

Not included:

paid ads to fill registrations, and the event content itself (we advise on the close structure). Not included on any system: WhatsApp, LINE or other messaging fees and credits, ad spend and ad management, and your other apps' subscriptions or API fees.

What is included
  • The connection to your registration form, sheet or customer records, so registrants are in one list from the first minute
  • For offline events: a personalised QR code as the ticket for each registration, and scan-to-check-in at the door, so you know who came and who did not
  • For webinars: a QR on your slides with a keyword prompt, so interested attendees can request the next step during the session
  • After the event: attendee analysis using available Zoom questions and attendance times and WhatsApp conversations, with a follow-up draft per lead and a plan for your sales team
  • The reminder rhythm from registration to show-up, in two versions, and the better one stays
  • Live event capture using the agreed QR interactions, attendance records and attendee questions
  • The morning-after plan: a follow-up draft per lead by 10am the next morning
  • The long tail: the follow-up for the ones who did not come, and for the ones who came and did not buy
  • Expert optimisation: we watch show-up and follow-up numbers after every event
  • All copy in your voice, testing, and the report: registered, showed, captured, bought

What you get

  • A reminder flow from registration to the event
  • Recorded attendance and expressed interest
  • A follow-up draft per lead by the next morning
  • An attendee list organised by recorded interests
  • Reporting on attendance and follow-up outcomes

By yourself

You can connect registration, prepare the reminders and QR interactions, organise the event records and write the follow-up messages yourself, then review the results.

With us

Provide the event date, offer and content outline, then approve the messages and flow.

How we deliver it

Every install is the deployment of an AI system into your business, delivered as a service. In the categories IRAS uses for qualifying AI business services, the work is:

Consultancy and strategy
The business expert work above: the mapping, the definitions, the copy and the working sessions.
System development
The AI and system configuration above: the AI Employee, AI Manager and platform capability switched on and wired to your business.
Data and analytics
The data mapping and checks, plus any reports, briefs or alerts included in the agreed scope.
System-related training
Handover and training so your team runs it without us.
Already on ABC Sales AI?

Guided Launch set up one workflow with you, a first version built to get your first win, so what you already have depends on the one you chose. Typically:

Onboarding gave you

registration records and AI replies, depending on the event workflow already configured. We review that setup and reuse what works.

This adds

The missing event steps: personalised QR tickets and check-in for in-person events, QR and keyword interest capture for webinars, attendee analysis from Zoom and WhatsApp records, and individual follow-up drafts with a plan for your team.

Agree the work before you decide.

Your consultant agrees the outcomes, scope and delivery checks with you, explains the investment, and provides a quote for your business.

Compare the investment with the sales opportunity and follow-up workload for your event, using your own attendance, conversion and margin figures.

Book a free strategy call

Runs on your ABC Sales AI platform subscription. If you came through Guided Launch, you already have it.

We review your booking tools, POS, payment system and customer records during discovery. Your proposal identifies the connections we can build, the access they need and how we will test the agreed workflow.

We are a Singapore company. Can we claim this under the EIS 400% AI tax deduction?

Singapore company? Install work like this is generally the kind of AI spend the EIS 400% deduction covers for YA2027 and YA2028: up to about 51 cents of extra tax saving per dollar over a normal deduction, at the 17% headline rate. No pre-approval: when the work is completed and accepted we send the claim documents, and your accountant adds it to your normal return. Forward our accountant page, and confirm your own eligibility with your tax advisor.

Built, then tuned until it really works

We build everything on this page, and we keep tuning it through the support period in your quote until it is really working. We do not promise how far your numbers move.

Our commitment and what you keep

Whether the numbers move depends on your customers, your season and your list as much as on the system, so we do not promise a result, and we do not switch it on and leave. We build everything on this page, connect it to your tools as far as they allow, test it on your real conversations, and keep tweaking the messages, the timing and the rules through the support period in your quote until it is really working. We need your feedback along the way, because what a good result looks like is different for every owner. The scope is what is written on this page. The decisions that are yours stay yours: the offer, the prices, the rules. We bring the expertise, surface the options and build. You decide. Everything we build stays yours:

  • The engine itself: the reminders, the votes, the QR and the follow-up flows, reusable on every future event
  • The attendee list, marked by what each person cared about
  • The insight report: what your audience always asks, the top objections, the drop-offs
  • The what-to-do-next plan for your following event

Whatever your market does, you keep everything on this list, and we keep working with you through the agreed support period until the system is doing what this page says.

Honest fit check

Perfect for:

  • Coaches, education businesses, high-ticket B2B: anyone filling rooms or Zoom calls
  • Operators with good content and chaotic follow-up

Not built for:

  • Businesses that do not run events and have no plans to do so

Quick answers

Our webinars already convert well.

We review what is working first. The useful addition may be more consistent reminders, better recording of attendee interest or more organised follow-up, rather than rebuilding the whole flow.

We run in-person seminars.

The setup can include personalised QR tickets and check-in, with live interest recorded for later follow-up. We agree the flow around your venue and event format.

Will the follow-up sound generic?

Drafts use the available questions, poll responses and conversation history for each person. Your team can review and adapt them before using them.

What happens after the event?

The engine and configured flows stay yours. Reuse them for later events, updating the date, offer, content and messages as needed.

We are a Singapore company. Can we claim this under the EIS 400% AI tax deduction?

Often, yes. For YA2027 and YA2028 the EIS gives a 400% tax deduction on up to S$50,000 of qualifying AI spend per year of assessment. IRAS's examples of qualifying AI business services include system development, consultancy and strategy, data and analytics, and system-related training. At the 17% headline rate that is up to about 51 cents of extra tax saving per dollar compared with a normal deduction; your actual saving depends on your tax position. Grant-funded amounts and non-AI items such as messaging fees do not qualify, and mixed packages are split. There is no application and no pre-approval: you claim it in the tax return you already file. Our part is to make it effortless. When the install is completed and accepted, we send the necessary documentation, itemised under this system's title, and we work with your accountant on anything else the claim needs from our side. Whether your company qualifies depends on your own situation, so confirm with your tax advisor.

ABC Sales AI · abcsales.ai · Every install is scoped to your business and quoted by your consultant. Outcomes depend on your market, offer and execution; what we commit to is the work, not the result. You are responsible for the content you send; campaigns are vetted against your industry's rules before launch. ABC Sales AI is not a tax advisor; any Singapore EIS treatment is for your tax advisor and IRAS to confirm.

Have an event coming up? We’ll handle the two ends.

Bring your event date and current registration flow. We will work backwards with you to plan the reminders, live capture and follow-up your team needs.

Book a free strategy callOr talk to a consultant on WhatsApp