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ABC Sales AI · Retention Install

Fixes audit area C1

AI Customer Onboarding and Retention System
Own The First Week

a.k.a. The Welcome Machine

Someone pays you and the next thing they get is a receipt, or nothing. The gap between paying and getting value is where doubt grows, and you are silent in exactly that gap. Refund requests arrive with no warning, a small fixable problem becomes a public review, and an unhappy reply sits in the inbox for two days because nothing flags it.

We fill that gap on purpose: a welcome that is not a receipt, check-ins on day 1, 3 and 7 timed to your business, unhappiness reaching a human the same day, the review asked at the moment your product visibly works, and the referral asked after a happy reply. One install covers your first week and your advocacy together.

Halved

our own refunds, after one change to our first week

Same day

an unhappy reply reaches a human, not an inbox

One install

your first week and your advocacy, covered together

What it is costing you

Do the arithmetic in your own numbers

A refund is worse than a lost sale, because you paid to acquire, you paid to deliver, and then you gave the money back, and now you have a negative reputation on top of it. This is probably the highest profit thing you can do.

Fill it in yourself:

How many customers refunded, cancelled or never came back in the last three months? Multiply by your average sale, then add what you spent to win each of them. Then ask the harder question: how many of those people ever told you there was a problem first? The ones who said nothing are the ones this fixes.

How it works

So how does it actually work?

Answered the way you are already thinking about it.

Where does my first week actually go wrong?

Most owners have never mapped it. That is the first session.

1. Map your first 30 days

We sit with you and map where value actually arrives, where doubt shows up, and what a lost customer costs you. Then we decide the moment your product first visibly works for a customer, because that is when the review gets asked for.

You know the exact moment doubt appears, and the exact moment to ask.

Won't automated messages feel generic?

They are written in your voice and timed to what they bought.

2. The welcome that is not a receipt

We write the welcome, the check-ins, the review request and the referral ask in your voice, and you approve every word. The machine sends the welcome on purchase and the day 1, day 3 and day 7 check-ins as scheduled messages, timed to your business and personalised on what and when they bought.

The guide or head start goes out before the first problem appears, so the customer's first surprise is that you showed up, not that something went wrong.

New customers hear from you while the doubt is still small.

What happens when a customer is unhappy?

That is the reply this system exists to catch.

3. Unhappiness reaches a human the same day

Any reply that sounds wrong notifies a human the same day it arrives, not two days later in a crowded inbox. A small fixable problem gets fixed while it is still small, instead of becoming a refund or a public review.

We learned this on ourselves. Our refund rate hurt, we made one change, a human calls every new customer the next morning, and refunds dropped by more than half. Our honest recommendation: keep the human call, and let the machine carry everything around it.

Unhappiness reaches a human on day three instead of becoming a refund on day thirty.

So I don't need a separate reviews and referrals system?

No. One install covers your first week and your advocacy.

4. The review at the value moment, the referral after a happy reply

The review request fires at the moment the product visibly works, not on a calendar date weeks after the feeling faded. The referral ask follows a happy reply instead of a schedule, so it lands as a natural next question, not a vague hope.

You get a report on refunds and cancellations before and after, reviews collected, and referrals named. Your ads get the purchase event with value, so they learn what a buyer looks like.

Reviews asked when people mean it, referrals a habit of the system rather than a hope.

What we will do for you

Both halves of the work

Every install is two jobs: the thinking and the wiring. You should see both before you buy either.

The business expert work

  • Map your first 30 days: where value actually arrives, where doubt shows up, and what a lost customer costs you.
  • Write the welcome that is not a receipt, the check-ins, the review request and the referral ask, in your voice.
  • Decide the moment your product first visibly works for a customer, because that is when the review gets asked for.

The AI and system configuration

  • Build the welcome on purchase and the day 1, day 3 and day 7 check-ins as Recurring Scheduled Messages, timed to your business.
  • Personalise every message on what and when they bought, using the purchase data flowing in through API and webhooks from your source system.
  • Send the guide or head start before the first problem appears.
  • Set unhappiness triggers with Custom Notifications, so any reply that sounds wrong reaches a human the same day.
  • Trigger the review request off the value moment rather than a calendar date.
  • Attach the referral ask so it follows a happy reply instead of a schedule.
  • Fire the purchase conversion event with value, so your ads learn what a buyer looks like.
  • Report on refunds and cancellations before and after, reviews collected, referrals named.

The package

Done for you, end to end

Included: the first-30-days mapping, all copy in your voice, the welcome and check-in flows, unhappiness triggers, the review and referral automation, testing, and the before-and-after report.

Not included: review platform accounts, and fixing the product problems the check-ins surface (we flag, you fix).

What we need from you: a kickoff to map your first 30 days, message approvals, and access to your purchase data.

Timeline: typically live within 1 to 2 weeks of kickoff; the first check-ins go out with your next new customer.

How this engagement is delivered

An AI system, deployed as a service

Every install is the deployment of an AI system into your business, delivered as a service. In the categories IRAS uses for qualifying AI business services, the work is:

Consultancy and strategy
The business expert work above: the mapping, the definitions, the copy and the working sessions.
System development and deployment
The AI and system configuration above: the AI Employee, AI Manager and platform capability switched on and wired to your business.
Data and analytics
The reports, briefs and alerts the system leaves running, built from your own conversation and business data.
System-related training
Handover and training so your team runs it without us.

Investment

Scoped and quoted for your business

No two businesses leak in the same place, so no two installs are identical. Your consultant scopes it with you, shows you exactly what it is worth against your own numbers, and quotes it. A few prevented refunds usually cover the install, and the reviews and referrals come on top.

Singapore company? Install work like this is the kind of AI spend the EIS 400% deduction covers for YA2027 and YA2028, roughly 51 cents saved per dollar for a profitable company at 17%. No application: when the work is completed and accepted we send the claim documents, and your accountant adds it to your normal return. Forward our accountant page, and confirm your own eligibility with your tax advisor.

We build a limited number of installs each month, so every system gets senior attention.

The Cannot-Lose Guarantee

We tune it until the first week feels different. If it still misses what we agreed, half back, and the map and messages stay yours.

We tell you honestly at discovery if your first week does not need this, and we would rather lose the quote than install a system you will not feel. Then we build it, switch it on, and stay on it: if refunds are not falling or reviews are not arriving, we keep tuning the check-ins, the timing and the asks until they do. If after that it still has not delivered what we agreed in writing, we refund half your fee, and you keep everything we built. The exact terms sit in your service agreement. Whatever your customers do, you keep:

  • The map of your first 30 days: where value arrives and where doubt shows up
  • Every message, written and approved in your voice
  • The live welcome, check-in, review and referral automation
  • The before-and-after report on refunds, reviews and referrals

Worst case: you finally know your first week, and every new customer hears from you on purpose. Best case: refunds stop arriving without warning, and your happiest customers start doing your marketing.

Honest fit check

This is not for everyone

Perfect for:

  • Any business where value arrives over days or weeks after payment: courses, programs, treatments, installations, subscriptions
  • A refund or cancellation rate you feel but have never measured
  • Owners who only hear about a problem when it is already a refund request or a public review

Not built for:

  • A business with no record of who bought or when: there is nothing for the machine to time itself to
  • A team that will not answer the same-day flag: the trigger only works if a human picks it up

Before you ask

Quick answers

Is this just an email sequence?

No. A sequence sends and forgets. This one watches the replies: anything that sounds unhappy reaches a human the same day, the review fires at the value moment, and the referral waits for a happy reply.

When should reviews be asked for?

At the moment your product visibly works for the customer, not weeks later on a calendar date, after the feeling has faded. Deciding that moment for your business is part of the expert work.

We already call new customers.

Keep the call. When our own refund rate hurt, the one change that dropped it by more than half was a human calling every new customer the next morning. The machine carries everything around the call: the check-ins, the flags, the review and the referral.

Do we need a separate system for reviews and referrals?

No. This install already carries the advocacy half: the review request at the value moment and the referral ask after a happy reply. One install covers both.

We are a Singapore company. Can we claim this under the EIS 400% AI tax deduction?

Yes, this is the kind of spend the scheme was built for: IRAS lists system development and deployment, consultancy and strategy, data and analytics, and training as qualifying AI business services. For YA2027 and YA2028 the EIS gives a 400% tax deduction on the first S$50,000 of qualifying AI spend per year, roughly 51 cents saved on every dollar for a profitable company at 17%. There is no application and no pre-approval: you claim it in the tax return you already file. Our part is to make it effortless. When the install is completed and accepted, we send the necessary documentation, itemised under this system's title, and we work with your accountant on anything else the claim needs from our side. Whether your company qualifies depends on your own situation, so confirm with your tax advisor.

ABC Sales AI · abcsales.ai · Every install is scoped to your business and quoted by your consultant. Outcomes depend on your market, offer and execution; the guarantee above is the promise we stand behind. You are responsible for the content you send; campaigns are vetted against your industry's rules before launch. ABC Sales AI is not a tax advisor; any Singapore EIS treatment is for your tax advisor and IRAS to confirm.

The week after payment decides the refund, the review and the referral.

Fill the gap on purpose: a real welcome, check-ins timed to your business, unhappiness caught the same day, advocacy built in. And keep the map and every message, whatever happens.