ABC Sales AI Pricing: Transparent, Simple, No Games

ABC Sales AI pricing is simple and transparent. No games, no per-seat pricing. Every platform subscription comes with full access to the platform: AI Employees and the AI Manager from day one. A Custom Plan installation is scoped and quoted separately on top of your platform subscription. We don't charge per user, per seat, per contact, or per login. What changes between plans is one thing: how much service, setup, and expert help you want from our team. You pay for work done, not a toll to keep software sitting there.

Most software punishes you for growing: more users, more contacts, more "premium" features locked behind higher tiers. We went the other way. Here's exactly how our pricing works and why we built it this way. (For the live numbers, see the pricing page.)

The subscription gets you the full platform

There is no feature gating between subscriptions on the ABC Sales AI platform. Self-Serve and Guided Launch have the same core toolkit: your AI Employees, the AI Manager, all your channels, automations, integrations, and team access. A Custom Plan runs on top of that subscription and neither gates nor grants any of it. You are never stuck on a "lite" version missing the one thing you need.

That means even on the smallest subscription you can set up everything: multiple AI Employees, your whole contact list, your whole team, and as much business complexity as you have. You should never be punished for being on an entry subscription, and you never are.

What actually changes between plans: expert service, not features

So if the subscription already includes the full platform, what do the other plans give you? More of our AI Solution Experts (AIS).

The plans are essentially a ladder of service. Self-Serve + AI Manager (RM500/month) gives your team the full platform and AI Manager to help you set up, understand conversations and decide what to improve. Guided Launch (RM6,000/year) adds 4.5 hours with an AI Solution Expert, usually three working sessions, to prepare, test and hand over one suitable workflow, and you can add expert hours later when you want coaching or optimisation. A Custom Plan can cover one workflow or a phased rollout, including data connections and team implementation: we agree the scope with you, configure and test it, and hand it over to your team. Guided Launch includes a year of the platform subscription; a Custom Plan is quoted separately on top of your platform subscription.

You're paying for expertise and hands-on help, not for unlocking a feature that should have been included anyway. We explain who these experts are (and how selective the hiring is) right on the pricing page.

What about the advanced automations?

One honest distinction. The platform subscription covers the full ABC Sales AI platform. The advanced automations are different. Systems like the Hiring Engine, the Quality Auditor, and the AI Manager pulse are custom-built, each one engineered and tuned for your specific business and stack.

Because they are bespoke builds rather than a switch we flip, they're scoped and delivered as done-for-you Custom Plan installations on top of your platform subscription (quoted separately). So you're not paying a higher subscription tier to "unlock" a feature. You're commissioning a custom system, built for you, when the problem is worth solving properly.

Credits, and why top-ups are dead simple

Each subscription includes a generous bundle of credits: 2,400 a month on Self-Serve and 36,000 for the year on Guided Launch. A Custom Plan does not include credits; your platform subscription (and its credits) continues as normal, billed separately. Credits are consumed by outgoing messages and AI Manager activity: an outgoing message typically uses one credit. AI Manager (AIM) currently uses 1 credit per message at a promotional rate. AIM credit usage may change in the future depending on the query and tools used. Top-ups are RM0.12 per credit, excluding SST. Meta's own WhatsApp fees are separate, billed per message by template category.

If your AI is working hard and you need more, you simply top up at RM0.12 per credit. If it works hard, you pay a little more. If it doesn't, you don't. You pay for work done, not for potential. Need more expert time instead? Approved extra expert work is RM1,000 per hour for coaching, optimisation, training, support, or extra customisation. All prices are exclusive of SST (currently 8%).

Expert hours are not just "setup time". On Guided Launch, they are usually used for setup, optimisation and review across three sessions. On a Custom Plan, the proposal states the deliverables, phases, connections, testing and handover, plus any included expert hours, training or post-launch work.

No per-user, per-contact, or per-seat games

We do not charge per user, per headcount, per contact, per phone number, or per login. There are no per-user, per-contact, or per-seat charges. Adding your team and contacts does not change your plan price.

This comes straight from how we think about the product. We really mean it when we call this an AI Employee and an AI Workforce. You pay an employee when they do work, not a fee just to have them exist, and not a penalty because your business is big or complex. Set up whatever you need; you only pay when the AI actually works.

As easy as ABC: no tokens, no model-picking

A lot of AI tools make you manage the machinery yourself: buy tokens, connect your own API, and choose between models that change every month, where one is suddenly pricier, another is cheaper, and another is "better for code". It's confusing, and it moves the burden onto you.

We don't do that. ABC Sales AI handles the models and the tokens for you and bundles that cost into your credits. You never have to learn any of it. That's the whole idea behind our name. It should be as easy as ABC.

Self-serve, guided, or scoped properly

Self-Serve + AI Manager is month-to-month because your team runs the setup with AI Manager helping you see what is happening and what to improve. Guided Launch is annual because it includes a year of the platform subscription along with credits and guided sessions, and it renews annually. A Custom Plan is scoped and quoted separately on top of your platform subscription, because the work depends on the workflow, data sources, business rules, connections, testing and team adoption involved. Start with the problem worth solving, then scope the next workflow only when the work justifies it.

Why we price this way

Transparent, usage-light, and human where it counts. Your subscription gives you the full platform on day one, you're never penalised for adding people or contacts, you only top up when your AI is genuinely working harder, and you can bring in experts when you want to go further. That's pricing that matches the promise: an AI Workforce you pay to work, not a subscription that bills you for standing still.

Frequently asked questions

How does ABC Sales AI pricing work?

There are three ways to start. Self-Serve + AI Manager is RM500/month with 2,400 credits each month. Guided Launch is RM6,000/year with the full platform, 36,000 credits for the year and 4.5 hours of human guidance. A Custom Plan is quoted for your workflow on top of an active platform subscription, billed separately; it adds implementation work, not features. Extra credits top up at RM0.12 each; extra approved expert work is RM1,000 per hour (all prices excl. SST). There are no per-user, per-contact, or per-seat charges. See the pricing page for current numbers.

Do all plans include the full platform?

The full platform comes with your subscription, and features are not gated between subscriptions: Self-Serve has the same core toolkit as Guided Launch. A Custom Plan is not a subscription tier and does not include platform access or credits; it is implementation work delivered on top of your active subscription. The advanced automations (custom-built systems like the Hiring Engine or Quality Auditor) are delivered the same way: scoped Custom Plan installations, not unlocked by a plan toggle.

What do the higher service levels actually add?

Expert help and implementation service. Guided Launch includes a year of the platform subscription and 4.5 hours with an AI Solution Expert to launch one suitable workflow, test it and hand it over. A Custom Plan is quoted separately on top of your platform subscription for one workflow or a phased rollout. We review feasibility, then agree the deliverables, connections, testing, handover and any included expert hours in the proposal. Extra approved expert work is RM1,000 per hour, or a separately scoped next workflow.

Does ABC Sales AI charge per user, per contact, or per seat?

No. We don't charge per user, per headcount, per contact, per phone number, or per login. Adding your team and contacts does not change your plan price.

What is a credit and what does it cost to top up?

Credits are consumed by outgoing messages and AI Manager activity: an outgoing message typically uses one credit. AI Manager (AIM) currently uses 1 credit per message at a promotional rate. AIM credit usage may change in the future depending on the query and tools used. Top-ups are RM0.12 per credit, excluding SST. Meta's own WhatsApp fees are separate, billed per message by template category.

Do I need to buy AI tokens or choose a model?

No. ABC Sales AI manages the models and tokens for you and folds that cost into your credits. You never have to learn about tokens or pick between changing models. It's as easy as ABC.

Why are some plans annual?

Guided Launch is annual because it includes a year of the platform subscription with included credits and guided sessions, and it renews annually. A Custom Plan is scoped and quoted separately on top of your platform subscription, because the work depends on the workflow, data sources, connections and team adoption required.

Want to see which plan fits your business? Book a strategy call and we'll walk you through it, no pressure, no games.