Race Werks
Spec-Heavy Car Questions Answered Instantly - Day or Night
Performance-car buyers want detailed answers about specific models. Race Werks now sends brochures, photos and pricing the moment a question comes in, with hot leads routed straight to the right salesperson.
"See the light. How to do it. Switching to this platform has been a completely different experience. We're finally building the intelligent sales and support funnel we've always needed. Powerful."
Results at a Glance
Race Werks, a automotive business, achieved 24/7 spec sales assistant with ABC Sales AI WhatsApp automation. Additional results include Instant brochures & photos, Auto hot-lead routing, Always-On after-hours sales.
Faster Replies, Hotter Leads
The Challenge
Spec Questions That Couldn't Wait
- Knowledge Base Failure: Initial attempt to copy and paste PDF price lists failed, leaving the AI unable to answer specific questions about car models
- Competitor Limitations: Previous platform (Pepper Cloud) was restricted to quick replies with a 500-word prompt limit, preventing true AI interaction
- Escalation Confusion: Unable to figure out how to automatically send model-specific photos or hand off sales-ready leads to a human salesman
The Transformation
A Sales Concierge for Every Model
- Instant Brochures & Photos: When a customer asks about a specific model (like an M4 build), the AI sends the brochure and matching photos straight to their chat - no waiting.
- Specialised Helpers: Two AI helpers split the work - one answers car questions, the other handles bookings - so customers get the right kind of help without confusion.
- Smart Lead Routing: The AI tags each lead by the model they're interested in (e.g. "Interested-M4") and pings the right salesperson when a buyer is ready to commit.
The Impact
Faster Replies, Hotter Leads
- Round-the-Clock Sales: Customers asking about a model at 11pm get the brochure, photos and pricing right away - Race Werks is open even when the showroom isn't.
- Sales Team Focuses on Buyers, Not Tyre-Kickers: With the AI filtering and tagging leads, salespeople only step in when someone's ready to buy - saving hours of qualifying chat.
- Hands-Free Re-Targeting: Tagged leads can be re-targeted later (e.g. "everyone who asked about M-series in the last 30 days") without anyone digging through chat history.
Race Werks now answers spec-heavy car questions instantly - sending brochures, photos and pricing the moment a customer asks. With hot leads tagged and routed automatically, Norman's sales team spends their time on buyers who are actually ready to spend, not on chasing chats around the clock.
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