The Official Guide: Connecting Any App to ABC Sales AI with Zapier

Zapier Integration Tutorial

Great news! As of July 2025, ABC Sales AI is now an official app on Zapier. This means connecting your favorite tools—from Facebook Lead Ads to Calendly to Stripe—is easier and faster than ever. No more complex webhooks or custom code!

This guide will show you how to use our official Zapier integration to send leads from over 7,000 different apps directly into your ABC Sales AI automations.

The process follows Zapier's simple two-step formula:

1. The Trigger: An event that happens in another app (e.g., a new appointment is booked).
2. The Action: Sending that lead's data to ABC Sales AI to start a follow-up sequence.

Part 1: The Trigger — Choose Your Starting Point

First, decide which event in your other business apps should kick off the automation.

How to Set Up Your Trigger

1. In your Zapier dashboard, click Create Zap.
2. Search for and select the application you want to connect (e.g., \Acuity Scheduling\, \ClickFunnels\, \Google Sheets\).
3. Choose the Trigger Event that should start the process (e.g., \New Appointment\, \New Contact Activity\).
4. Connect your account by signing in when prompted.
5. Follow the on-screen steps to configure the trigger.
6. Test your trigger. Zapier will find a recent item to use as sample data.

Popular Trigger Examples

| Category | App Examples | Common Trigger Events | Use Case |

| ------------------- | ----------------------------------------- | ---------------------------------------- | ------------------------------------------ |

| Appointments | Calendly, Acuity, Google Calendar | \Invitee Created\, \New Appointment\ | Follow up with leads when they book a call |

| Lead Generation | Facebook Lead Ads, ClickFunnels, Typeform | \New Lead\, \New Entry\ | Engage leads from ads or landing pages |

| E-commerce | Stripe, Shopify, PayPal | \New Payment\, \New Customer\ | Send thank-you or upsell sequences |

| CRM | HubSpot, Salesforce, Pipedrive | \New Contact\, \Deal Stage Changed\ | Trigger re-engagement campaigns |

Part 2: The Action — Send Your Lead to ABC Sales AI

This is where the magic happens. Instead of using generic webhooks, you can now connect directly to the ABC Sales AI app.

Step 2A: Select the ABC Sales AI App

1. In your Zap, click the \+\ to add an action step.
2. Search for and select ABC Sales AI from Zapier's app directory.

Step 2B: Configure the Action

1. Under Event, choose Send Lead / Start Automation.
2. Click Continue.
3. Sign in to your ABC Sales AI account using your API Key (found in \Settings > API Integrations\).
4. Click Continue.

Step 2C: Map Your Fields

Map the sample data from your Trigger to these fields:

• Name: Map to the \Full Name\ field from your trigger data.
• Email: Map to the lead's \Email Address\.
• Phone: Map to the lead's \Phone Number\.
• Automation Slug ID: (Required) Copy this from your ABC Sales AI automation page.
• Tags: (Recommended) Add tags like \Facebook Lead\ or \Q3-Promo\.
• Source: (Recommended) Note where the lead came from.

Step 2D: Test and Publish

1. Click Continue after mapping fields.
2. Click Test step to send sample data to ABC Sales AI.
3. Verify the contact appeared correctly in your ABC Sales AI account.
4. Click Publish to turn your Zap on!