Connect Your Website Forms to ABC Sales AI

Website Forms connects a form on your own website to ABC Sales AI. When a visitor submits the form, their details become a lead in your account. You can choose where each answer is saved, start one automation, and decide whether the AI Employee should reply or send scheduled follow-ups.

This works well for contact forms, quotation requests, event registrations, waitlists, job applications, and other lead forms.

Website Forms and Public Form: What's the Difference?

Website Forms is the settings page inside ABC Sales AI. Your team uses it to create and manage each website connection.
Public Form is the secure submission connection used by your website. It receives the visitor's answers and creates or updates the lead in ABC Sales AI.

Your website keeps its own design. ABC Sales AI provides the form key and submission connection; your website developer connects the form to it.

Before You Start

Prepare the following:

The exact website address where the form will appear
A list of form field names, such as full_name, email, and phone
Any custom fields needed in ABC Sales AI
The automation you want to start, if any
A Cloudflare Turnstile site key and secret key if you want spam protection or will run an automation
A website developer or technical team member to connect the form

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Create every required custom field before setting up the field matches. Website Forms links to existing fields; it does not create missing fields automatically.

Step 1: Create a Website Form Connection

Go to Settings.
Open the Website Forms tab.
Click New Website Form.

Company Settings Website Forms tab with Company Settings, Website Forms, and New form highlighted

Enter a Lead Source, such as Contact Form, Event Registration, or Careers Form.
Choose an Automation to Run, or select None.

Website form setup dialog showing lead source, automation, allowed websites, field matching, and spam protection

The Lead Source helps your team identify where the enquiry came from. If you select an automation, only that automation is started for leads from this form.

Step 2: Add the Allowed Website

Under Allowed Websites, enter the website address that is allowed to use this form connection.

Use the website origin only, for example https://example.com. Do not include a page path such as /contact.

Add each version your form actually uses. For example, https://example.com and https://www.example.com are treated as different websites.

Allowed websites section showing the website origin and Add website button

Step 3: Match Your Form Fields

Under Field Mapping, match each field name from your website form to the correct destination in ABC Sales AI.

Example matches:

full_name to Name
email_address to Email
mobile_number to Phone
job_role to your Job Role custom field

The form field name must exactly match the name sent by your website. Each website field and each destination should only be used once.

Field matching section showing website fields matched to ABC Sales AI lead fields

Step 4: Choose Spam Protection

Choose one option:

Cloudflare Turnstile: recommended. Enter the site key and secret key from your Cloudflare account.
No spam protection: available only when the form does not start an automation. This may allow unwanted submissions.

Cloudflare Turnstile is required when Automation to Run is selected.

Step 5: Choose What Happens After Submission

Use the two switches to control new leads from this form:

AI Employee Replies: allows the AI Employee to reply to the new lead.
Scheduled Follow-ups: allows scheduled messages for the new lead.

These controls are separate. You can enable either one, both, or neither.

Website form settings showing Handled by AI, Scheduled Messages, and Save

Step 6: Save and Copy the Form Key

Click Save.
Find the new form in the Website Forms list.
Click the copy icon beside the Form Key.
Give the form key and the setup details below to your website developer.

The form key is designed to be used by the public website. It does not provide access to your ABC Sales AI account. If the form key is misused, make the form inactive or delete it and create a new one.

Instructions for Your Website Developer

The website must:

Send submissions to POST https://api.abcsalesbot.com/public/forms/submit
Include the copied form key in the X-Form-Key request header
Send a JSON body containing fields, using the field names configured in Field Mapping
Send the Cloudflare Turnstile response as captcha_token when Turnstile is enabled
Send the request from one of the websites listed under Allowed Websites

Step 7: Test Before Going Live

Open the page on your own website where your developer added this form connection, using a private or incognito browser window.
Submit a test entry with a unique phone number and email address.
Open Leads or the Inbox in ABC Sales AI.
Confirm that the lead was created with the correct source and field values.
If an automation was selected, confirm that the lead entered only that automation.
Confirm the AI Employee and scheduled follow-ups match the switches you selected.

How Repeat Submissions Work

When the same phone number is submitted again through the same Website Form, ABC Sales AI updates the lead created by that form instead of creating another copy.

If the phone number already belongs to a lead from another form, messaging channel, or manual entry, ABC Sales AI keeps that lead separate. This prevents a public form from overwriting an unrelated customer record.

Managing a Website Form

From Settings > Website Forms, an Owner or Admin can:

Copy the form key
Edit field matches, allowed websites, spam protection, AI settings, and the selected automation
Turn the form connection on or off
Delete the form connection

Other company users can view the Website Forms list but cannot change it.