Step 8: What is WABA and Why Use It?
Understanding the WhatsApp Business API (WABA) and its benefits.
WABA Explained Video
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WABA = WhatsApp Business API
Meta Charges
- Meta (owner of WhatsApp) charges for using the API
- Pricing varies by message type and region, and is subject to change
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Message Types:
- Marketing: Offers and promos, related product suggestions, abandoned cart messages, or any conversation that doesn't qualify as authentication or utility
- Utility: Directly related to a transaction or request by customer, including post-purchase or booking notifications
- Service: Initiated by users; these are typically about resolving customer enquiries (Non-template)
- Marketing: Offers and promos, related product suggestions, abandoned cart messages, or any conversation that doesn't qualify as authentication or utility
- Utility: Directly related to a transaction or request by customer, including post-purchase or booking notifications
- Service: Initiated by users; these are typically about resolving customer enquiries (Non-template)
Pricing Details
- Responses within 24 hours of a lead's message count as "service conversations" and there is no charge for API use
- Marketing and utility messages (templates sent outside the 24-hour window) have separate charges per message or conversation
- Read current rates here: business.whatsapp.com/products/platform-pricing
- You must add a credit card directly to your Meta Business Account for billing (See Step 10)
Why Use WABA Despite Costs/Restrictions?
- Official & Scalable: It's the official, enterprise-grade solution for WhatsApp business communication, letting you message hundreds or thousands of users instantly for webinars or promotions
- Less Likely To Be Banned: WABA keeps you compliant, unlike unofficial methods that have higher risk of account bans
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Tip to Avoid Bans: Send messages that are welcomed by users. Start your conversation by providing value immediately (free resources or asking questions & giving personalised insights). Our system also has a built-in auto-unsubscribe feature when someone wants to stop receiving messages.
- Advanced Features:
- Integration with ABC Sales AI for AI, automation, and message flows
- Appointment reminders and automated follow-ups
- Message delivery and performance tracking
- Increased messaging limits as your account quality grows
- Professionalism & Reliability: Creates a solid foundation for business growth
- Centralized Management: Full visibility into conversations, SOP compliance, and improvement opportunities
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Did you know? ABC Sales AI is a badged Meta Business Partner. Meta Business Partners are companies Meta has vetted for their technical skills and services, and their unique ability to help businesses grow.
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